Thought Leadership for Rebels, Renegades,
and Mavericks

We help extract your best BIG ideas and craft the strategies to share them.

Simple. Strategic. Successful.

You've never had a PhD in your pocket... until now. Peruse the TL;DR version of our services menu:


You have a book inside of you, full of perspective, experience, and expertise. What you’re missing is the right support, guidance, and strategy to bring it to fruition.

Books provide credibility and establish thought leadership. We’re experts at identifying and articulating your signature ideas so the world can be inspired by your brilliance.

Let’s start writing your book.

Icon of a chair

Thought Leadership Strategy

Taking BIG ideas and presenting them in a compelling way that your ideal audience will respond to is a complicated task, especially when you have so many other responsibilities.

Ideas are great, but figuring out exactly what’s great about them is the key to content that stands out.

In a world where SEO optimization and skim readers reign supreme, how do you even begin to present yourself as an expert?

That’s where we come in.

Whether you’re writing a long-form article, a non-fiction business book, a social media post, or even your manifesto…

We can show you where, when, and how to pitch your writing so your ideal audience will be devouring your content.

When we’re done, our thought leadership strategy will kindle curiosity, strengthen your platform, and evoke action in your most ideal clients.

Portrait of Emily Crookston, The Pocket PhD, against a door

The ghostwriter who gets inside your head

Since launching The Pocket PhD, we've worked with clients ranging from powerhouse CEOs who are over the status quo to accidental change-makers who saw the next trend first and changed their industries forever… because they said it first, because they wrote about it, because they spoke up.

And we can tell you—it’s a total mind meld when the process works.

Getting into the heads of our clients (in a non-creepy way, promise!) and capturing what’s uniquely amazing about their work is what we live for.

“Emily is [our] secret weapon!”

Katy Herr

“My business would not be where it is today without Emily — full stop.”
Katy Herr, CEO, Audacia Strategies

Laura Laura Fravel, Founder, Personal Brand Strategist

"Emily truly knows how to capture the essence of an idea and person/personality. I can't recommend her enough.”
Laura Fravel, Founder, Personal Brand Strategist

Sarah Sandelius, The Ability Challenge

"Working with Emily and PocketPhD was a breeze! We had already tried several writers and were struggling to find an external resource who could capture The Ability Challenge’s (ABC) point of view and educational expertise. I had started to think our work was too niche and that we’d never find the support to help us tell our story. Yet from the very first time I met Emily, I knew we’d found a fit. From the clearly defined scope and deliverables to the organization around deadlines and communication, Emily and her team guided us with the right level of support (not too heavy-handed, but always forward-moving). They nailed our thought leadership voice, and taught us how to use our identity and experience to engage with our audience. And not be afraid to put our ideas out into the world. I would absolutely recommend her to anyone looking for support!"
Sarah Sandelius, The Ability Challenge

So much more than a ghostwriter. You get an ideas partner

Listen, I don’t sugar coat things—I'm f*cking phenomenal at what I do.

That means, when we work together, you can expect to:

  • Increase your credibility
  • Share your expertise with confidence and ease
  • Focus on your business and reap the rewards of a high ROI


Emily Crookston | The Pocket PhD

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