Start here to break the cycle of overthinking
You’ve got loads of ideas—and a body of content to prove it. You know there’s a book in there somewhere…
…but it’s not easy to see which idea should take the lead.
It's time to find your unique angle.
*$7,500
*Fee applied to future book ghostwriting packages purchased in the same calendar year.
“Emily and The Pocket PhD team captured my voice and my ideas in a way that made them accessible to a wide audience. It has led to me becoming a recognized thought leader on what it means to lead authentically as an introvert. Because of their help, I’m able to not only connect with but also inspire people from around the world.” –William Washington, III, CFO, Baker MacKenzie
Here’s the exact process we’ll follow to find your Big Idea:
Step 1: Business Strategy Audit
The Business Book Playbook starts with a detailed discussion of your business strategy. Because we want to write a book that sells, we need to understand how your book fits into your other plans for your business.
By the way, this is a step I see most business book authors skip. Most authors don't think carefully enough about how their book will make them money. And when they do think about it, they focus on book sales, which is not the right ROI strategy for most business books.
Step 2: Content Inventory and Audit
Then we do a content inventory and audit. We need to see whether and how your current content supports that business strategy.
- If your goal is to find more 1-1 consulting clients, what content are you creating that speaks to prospects?
- If you need to grow your email list, what are your best list-building strategies and what content can you use to create a lead magnet, email sequences, etc.?
- Does your content align with your Big Idea?
- Are you talking about what's in your book?
Step 3: Find Your Angle
Now we're ready to brainstorm book angles. Knowing how you want to grow your business and what content you already have makes this next step surprisingly easy. You're literally inspiring yourself!
Often aspiring authors get stuck here because they have "too many" book ideas. It's not always clear what idea will best help you reach your goals. Or it's clear what idea will help you meet your goals, but you aren't particularly excited to write that book (I've been there!).
Step 4: Nail Down Your Big Idea
Finally, we nail down your best angle, aka your Big Idea, aka the thing you most want to be known for.
We find the angle that threads all the needles and appears as that sweet spot in your perfect Venn diagram—the one that helps you find more 1-1 clients, sells more premium offers, aligns your content, positions you as the go-to expert in your industry, AND gets you excited to get words down on the page.
The best part is whether you're ready to start writing your book right away or you want to marinate and play with what we've discovered together to inform your messaging, you'll have a roadmap for your next step.
The book came together easily once I got clear about the roadmap.
"Emily's process for getting at the essence of what you're trying to say, for identifying your Big Idea is nothing short of freeing." –Podge Thomas, Small Business Co-Pilot