Top 10 Ways to Celebrate Business Success: Think of the Celebration As Part of Your Goal.
So it’s my birthday month. And I call it my birthday month because I get to celebrate it all month, since my birthday is at the end of the month. I figure if I can do this for lil’ old me, then why wouldn’t businesses want to celebrate business success too?! There are many milestones…
Read MoreAre You Making Music or Just Passing the Time?
Today marks the official one-year anniversary for The Pocket Phd. Woo hoo! I’m celebrating by taking a long weekend in the mountains of Asheville. I can’t wait to get on the road. But right now, I have a headache and I need to post this before I can relax. My current situation and mood is…
Read MoreTake a Break. Gain Some Perspective. Boost Your Creativity and Innovation.
It’s universally true. When we are too close to something, we simply can’t see it all that well. Don’t believe me? Try a little experiment: Hold your hand up to your nose and try to look at all of it. You can try, but it’s inefficient and a lot more work than simply pulling your…
Read MoreTop 5 Ways to Celebrate Earth Day with Business Blogging
This past Saturday was Earth Day! A universal holiday for copywriters, bloggers, baristas, CEOs, puppies, UNC basketball players, scientists marching in cities across the country…it’s a holiday we could celebrate everyday! Well, we should anyway, right? The first Earth Day was celebrated in 1970, as a result of a worried senator from Wisconsin. He thought…
Read More11 Facts About Business Blogging That’ll Keep You Up at Night
Building on my scary theme from last time, I recently saw the film Get Out. It was the best film I’ve seen in the theater in a long time. Certainly deserving of the great reviews and box office success. Some of the themes will keep you up at night, kind of like business blogging. More…
Read MoreSmall Business Ups and Downs (Warning: May Induce Evil Clown Nightmares)
On Valentine’s Day, my sweetheart and I went skydiving. Okay so it was indoor “skydiving.” But it was still really fun and super thrilling. We had a blast! At first though, I was super nervous. While you wait for your own turn in the big wind tube (which reminds me of a giant version of…
Read More5 Telltale Signs It Might Be Time to Hire a Good Copywriter
As I’ve been giving workshops around the Triangle and talking to small business owners about getting started with blogging, one frequent question I get is how to know when hiring a good copywriter makes sense. It’s a great question. I haven’t met a business owner yet who has unlimited resources (if you know one, please…
Read More4 Proven Strategies for Creating a Successful Business Blog
Last time, we discussed how to make blogging the centerpiece of your 2017 marketing strategy. Now let’s consider strategies for creating a successful business blog. Before we jump into strategy, though, let’s consider what “successful” looks like. Is a blog with 1,000 followers successful? Well, it depends. If your goal is to become an influencer…
Read MoreMake Your Blog the Centerpiece of Your 2017 Marketing Strategy
Is your 2017 marketing strategy on your list of New Year’s resolutions? Personally, I’m not big on New Year’s resolutions. There are two kinds of people: those who, like the majority of Americans, break their resolutions by the end of January and those who are part of a rare breed who is successful at achieving…
Read More2017, I’m Coming For You!
I’ve spent too much time this week trying to compose a “profound” post to recap the year. Instead, I’m just going to leave you with some parting thoughts (most of which are decidedly not profound) about 2016. “You can’t hurry love” or much of anything really. Many things in business (and in life) happen at…
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