Woman sitting in a lobby, looking at her phone, and a laptop on her lap.

Your Outbound Engagement Strategy for LinkedIn

In my last blog article, I talked about how engaging on LinkedIn is a two-way street. While most people focus on how to boost the number of comments they get on their own posts, I recommend that you focus on…
Woman giving a thumbs-up while holding a mobile phone.

Engagement: The Lynchpin of Your LinkedIn Strategy

When most people think about the lynchpin of their LinkedIn strategy, they think about stuff like content optimization, relationship building, new offers and showcasing their latest work. Not one of them is as powerful as engagement.

Anatomy of a LinkedIn Post: 9 Templates with Examples

Aristotle once said, “being is said in many ways.” Don’t let your eyes glaze over just yet. I’m not going to dive into a discussion about metaphysics or start talking about the anatomy of existence (I leave that kind of…
Old woman still rocking and being active on social media

LinkedIn Doesn’t Work!

I’m amazed at how quickly we can jump from “this isn’t working for me” to “this doesn’t work [full stop].” It’s one thing to say “my LinkedIn strategy (or lack thereof) isn’t working for me,” but it’s a huge jump…
Portrait of a pensive pretty asian girl thinking about something

Your Quick & Dirty Comprehensive Content Strategy

There’s more pressure than ever to come up with creative content. Let’s face it, creativity has always been a differentiating factor. No matter how many constraints are built around the work you do, those who rise to the top are…
Confused young woman, isolated on white background being in confusion while shrugs shoulders.

When to Hire a Social Media Consultant

Do you need a social media manager or a social media consultant?Both? Neither?It’s not always easy to know.Whenever you’re looking to outsource or to find someone who can support you in expanding your business’s reach, it’s important…

How to Keep Showing Up and Creating Your Best Content

How many times has this happened to you? You get into a good groove planning out your social media posts monthly, then you forget to plan for one month, or you keep shoving the planning to the bottom of your…

What’s Ghostblogging and How Does it work?

Before I started calling myself a ghostwriter, I was a full-time ghostblogger (though I didn’t call myself that either).I wrote blogs for everyone from a charter yacht company, to a flower wholesaler, to a language translation company, to real…
Woman in yellow with a thought bubble illustration coming out of her head.

What Am I Selling?

Here’s the #1 one question to ask yourself whenever you’re creating content: What am I selling?Does this question surprise you? I often see marketers suggesting that you should give away your best content or that you need an 80/20…
Contemporary art collage of smiling woman showing delightful like gesture isolated over blue background with multicolored geometric figures design

100 Things that Delighted Me in 2021

Austin Kleon’s list of 100 things that made his year in 2020. And in 2021.New painting for the living room Bilongo I. Art is becoming a small obsession for me. My very own book project. Here is the seed of…