Are You Making Music or Just Passing the Time?

Today marks the official one-year anniversary for The Pocket Phd. Woo hoo! I’m celebrating by taking a long weekend in the mountains of Asheville. I can’t wait to get on the road. But right now, I have a headache and I need to post this before I can relax. My current situation and mood is…

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Top 5 Ways to Celebrate Earth Day with Business Blogging

business blogging

This past Saturday was Earth Day! A universal holiday for copywriters, bloggers, baristas, CEOs, puppies, UNC basketball players, scientists marching in cities across the country…it’s a holiday we could celebrate everyday! Well, we should anyway, right? The first Earth Day was celebrated in 1970, as a result of a worried senator from Wisconsin. He thought…

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5 Telltale Signs It Might Be Time to Hire a Good Copywriter

a good copywriter

As I’ve been giving workshops around the Triangle and talking to small business owners about getting started with blogging, one frequent question I get is how to know when hiring a good copywriter makes sense. It’s a great question. I haven’t met a business owner yet who has unlimited resources (if you know one, please…

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4 Proven Strategies for Creating a Successful Business Blog

creating a successful business blog

Last time, we discussed how to make blogging the centerpiece of your 2017 marketing strategy. Now let’s consider strategies for creating a successful business blog. Before we jump into strategy, though, let’s consider what “successful” looks like. Is a blog with 1,000 followers successful? Well, it depends. If your goal is to become an influencer…

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2017, I’m Coming For You!

I’ve spent too much time this week trying to compose a “profound” post to recap the year. Instead, I’m just going to leave you with some parting thoughts (most of which are decidedly not profound) about 2016. “You can’t hurry love” or much of anything really. Many things in business (and in life) happen at…

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