Vertical shot of thoughtful dark skinned woman has idea in mind, keeps finger on lips, looks pensively above, tries to decide how to act, poses against blue background, blank copy space aboveHow do I unlock the lead generation potential…

“Wait, you’re telling me that my favorite book wasn’t written by the person whose name is on the cover?!” This is one common reaction I get when I introduce someone to the concept of ghostwriting. The truth is if your…

It might be surprising – it certainly surprises me – but a lot of experts and innovative thinkers are afraid of their own ideas. Now if you read the title of this blog article and immediately thought, “Pfft. I’m not…

Portrait of a cheerful woman holding board with text: do more of what makes you happy and winking on gray backgroundOne of the first newsletters of 2023 (or maybe it was one of the last newsletters of 2022) that…

I love all the end of year lists – from NPR’s Books We Love list to the top 100 songs of the year to the best podcasts of the year – they give me plenty of new places to go…

I was a late bloomer when it came to discovering my love of reading. Sure, I read books when I was a kid, but that was really only because I liked the praise I got from adults when I told…

One of the newsletters I look forward to reading every week is Austin Kleon’s weekly roundup. Every Friday he comes up with a list of 10 things worth sharing. And he’s a master curator, so I almost always click on…

I did a podcast interview earlier this week. I love doing podcast interviews (and listening to them) because there’s so much magic in the unscripted conversation. As I was doing the interview, though, it occurred to me that a conversation…

Periodically, I like to make note of the biggest mistakes I’m seeing people make on LinkedIn, and because I’ve been looking at a lot of LinkedIn profiles recently, I’ve got some fresh insights to share. So without further ado, let’s…

Can we please be honest about something? Marketing has its limits. Sometimes, when you can’t squeeze your message into a cookie-cutter marketing formula, you feel like you’re doing something wrong. Then you rack your brain, trying to figure out what…

Artificial intelligence (AI) and machine learning has come a long way. It’s time to reflect on and come up with business policies around this new technology. The first time I encountered a business owner viewing AI as an existential threat…

If you’re a marketer, you know that messaging is key to your success. You spend a lot of time, energy, and resources working on brand positioning and calibrating your marketing messages for your target audience. You create ads and social…