thought leadership vs. content marketing

Thought Leadership vs. Content Marketing: 5 Things You Need to Know

Unless you have a marketing background, you may not have considered the difference between thought leadership and content marketing. Isn’t all marketing about finding the optimal way to sell my product or service? Well, yes and no.  It’s true that…
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Why Sharing Your Half-Baked Ideas Is Smarter Than You Think

You’re sitting in a meeting and you have a flash of insight. You think about sharing your idea, but then something gets in the way.  Your inner critic stands up and says, “Wait a minute! You can’t say that out…
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Is Now the Best Time to Write Your Business Book?

Is Now the Best Time to Write Your Business Book? It’s the beginning of the year and I bet someone somewhere reading this has set a goal to write their business book in 2024. That’s great. But is now the…
Crop of woman showing at center of golden sparkle description numbers of 2024 New Year. Female in black dress celebrating and pointing by finger on numbers.

100 Things that Made My Year in 2023

I was listening to an NPR interview this morning with Dr. Aditi Nerurkar who wrote a book about “5 resets” to tame toxic stress. 2023 was a year where I felt burned out A LOT. And because I have big…
photos of 5 book covers

2023: A Year in Books

Every year I reflect on the books I read and how they influenced my thinking in various ways. This year, as I look at my list, I’m more struck by the books that I started and haven’t finished (yet). So,…
thought leadership

Using LinkedIn for Thought Leadership

I have always been skeptical of marketing tactics built for large companies translating into sales for my small business. So often, the recommended marketing strategies seem to be some version of “be everything everywhere all at once” (Great title for…
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From Thought Leader to Big Idea Expert

If there’s one buzzword I’d like to take back from the gatekeepers (whomever they are), it’s “thought leadership.”  The term conjures up images of larger than life business gurus preaching to their superfans in packed arenas. And nine out of…
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The Art of Intrigue: Why Fascination Trumps Shock in Marketing

You know that I always encourage you to share ideas that are galvanizing, polarizing, and controversial. Naturally, the prospect of doing so can be intimidating, which is why I also want to create safe spaces for sharing such big, hairy,…