On the Fence About Whether to Hire a Ghostwriter? This Will Make You Jump Off!
In pondering the many ways there may be to encourage and continue the flourishing of good information out there regarding ghostwriting, I decided to research all of the reasons why marketers should NOT hire a ghostwriter. And then engage in a little intelligent rhetorical debate here on a few of my favorites. Enjoy! As it…
Read More3 Goal Setting Tips that Will Make You Want to Run Out and Smash Some Short Term Goals
Goal setting is such a Generation X thing to do. Ready for the usual goal setting tips? Here they are: set goals—long term, short term, medium term. Set goals for overachieving. Do it! Right now! And make sure it’s as unreasonable and stress-filled as possible so that you forget why you set the goal in…
Read MoreInstead of the Perfect Plan, Build a Successful Business Structure Or What Sailing Taught Me About Business Planning
I love the old adage, “life is what happens while you’re busy planning.” We live in a culture full of planning addicts. We love to think that we can control everything and everyone around us, so we try really hard to do just that. But here’s the thing: if there is too much focus on…
Read MoreOn Setting Boundaries in Business — Don’t Commit Energetic Suicide!
Setting boundaries in business is huge! Often, it’s the most efficient people who take on the most, get paid the least, complain about how they’re so stressed out and overburdened, but get taken advantage of the most. On a deeper level, it’s a form of martyrdom. In business, it’s like energetic suicide. It’s the worst…
Read MoreStart Something New! 6 Best Practices For Breaking Down and Building Up
Are you ready to start something new? The scary thing about starting something new is that it usually means getting rid of something old. It also means getting out of your comfort zone and into a tight and potentially unpleasant circumstance in order to see your dreams come to fruition. When you think about it,…
Read MoreTop 10 Ways to Celebrate Business Success: Think of the Celebration As Part of Your Goal.
So it’s my birthday month. And I call it my birthday month because I get to celebrate it all month, since my birthday is at the end of the month. I figure if I can do this for lil’ old me, then why wouldn’t businesses want to celebrate business success too?! There are many milestones…
Read MoreAre You Making Music or Just Passing the Time?
Today marks the official one-year anniversary for The Pocket Phd. Woo hoo! I’m celebrating by taking a long weekend in the mountains of Asheville. I can’t wait to get on the road. But right now, I have a headache and I need to post this before I can relax. My current situation and mood is…
Read MoreTake a Break. Gain Some Perspective. Boost Your Creativity and Innovation.
It’s universally true. When we are too close to something, we simply can’t see it all that well. Don’t believe me? Try a little experiment: Hold your hand up to your nose and try to look at all of it. You can try, but it’s inefficient and a lot more work than simply pulling your…
Read MoreTop 5 Ways to Celebrate Earth Day with Business Blogging
This past Saturday was Earth Day! A universal holiday for copywriters, bloggers, baristas, CEOs, puppies, UNC basketball players, scientists marching in cities across the country…it’s a holiday we could celebrate everyday! Well, we should anyway, right? The first Earth Day was celebrated in 1970, as a result of a worried senator from Wisconsin. He thought…
Read More11 Facts About Business Blogging That’ll Keep You Up at Night
Building on my scary theme from last time, I recently saw the film Get Out. It was the best film I’ve seen in the theater in a long time. Certainly deserving of the great reviews and box office success. Some of the themes will keep you up at night, kind of like business blogging. More…
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