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Is Now the Best Time to Write Your Business Book?

Is Now the Best Time to Write Your Business Book?It’s the beginning of the year and I bet someone somewhere reading this has set a goal to write their business book in 2024. That’s great. But is now the…
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100 Things that Made My Year in 2023

I was listening to an NPR interview this morning with Dr. Aditi Nerurkar who wrote a book about “5 resets” to tame toxic stress. 2023 was a year where I felt burned out A LOT. And because I have big…
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2023: A Year in Books

Every year I reflect on the books I read and how they influenced my thinking in various ways. This year, as I look at my list, I’m more struck by the books that I started and haven’t finished (yet).So,…
thought leadership

Using LinkedIn for Thought Leadership

I have always been skeptical of marketing tactics built for large companies translating into sales for my small business. So often, the recommended marketing strategies seem to be some version of “be everything everywhere all at once” (Great title for…
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From Thought Leader to Big Idea Expert

If there’s one buzzword I’d like to take back from the gatekeepers (whomever they are), it’s “thought leadership.” The term conjures up images of larger than life business gurus preaching to their superfans in packed arenas. And nine out of…
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The Art of Intrigue: Why Fascination Trumps Shock in Marketing

You know that I always encourage you to share ideas that are galvanizing, polarizing, and controversial. Naturally, the prospect of doing so can be intimidating, which is why I also want to create safe spaces for sharing such big, hairy,…

Why It’s Not About Your Writing. It’s About Ideation.

If you follow me closely, you may know that I’m working on a book about how to write a business book (for now, I’m calling it Unwritten: [a super clever, yet to be decided, subtitle]). In the book, I have…

7 Lessons Learned from 7 Years as the Pocket PhD

The Pocket PhD just passed the seven-year mark. I’ve now been running this business for as long as I was a philosophy professor. I can’t believe that’s true, but sands through the hourglass tell no lies.A lot has changed…

Find the People Who Think You’re Cool

As I was lacing up my leopard print Aldos and putting on my synthetic leather jacket today, I was thinking that I wanted to look cool (or at least, as cool as it’s possible for a 40-something woman to look—by…

Cultivating Your Thought Leadership Ecosystem

There is a common misconception that if you want to be a thought leader, you need to have your whole content strategy mapped out from day one so that you can systematically build your thought leadership platform. What this misconception…