Are You a Scarcity Cat? Or an Abundance Lion?—Find Your Roar with These 6 Quick Abundance Tips
Okay, think real hard: do you have a scarcity mindset? Have you ever made a mistake because you were so focused on not making that exact mistake? Have you spent time dwelling on someone else’s success so much that your actual success was no longer your main priority? Have you tried to mold yourself into…
Read MoreConsidering Writing a Book? Do You Know How the Publishing Process Works? It’s As Easy As 1, 2…7.
If you’ve ever had the thought: “I have a book idea in me,” you’ve likely paid some attention to the whole book publishing process. And depending on what kind of book you want to write (a business book, a memoir, a compilation of expert interviews), the process could vary. Publishing a book is only as…
Read MoreWhat is Content Marketing? The Answer Might Surprise You.
Once upon a time, the answer to the question, “what is content marketing?,” was very different from what it is now. Content marketing meant placing ads in magazines, sending out direct mail flyers, beefing up your independent sales force, erecting billboards all over town, and counting your ROIs as they came flooding into your office.…
Read More5 Probing Questions to Ask When You’re Looking for Content Marketing Help
With explosive social media and what is now being called “snackable content,” all over the web, it’s easy to see the blandness that comes with the dumbing down of content marketing. Many of my clients seeking content marketing help have expressed concern about how to engage audiences who seem to have the attention span of…
Read MoreOn the Fence About Whether to Hire a Ghostwriter? This Will Make You Jump Off!
In pondering the many ways there may be to encourage and continue the flourishing of good information out there regarding ghostwriting, I decided to research all of the reasons why marketers should NOT hire a ghostwriter. And then engage in a little intelligent rhetorical debate here on a few of my favorites. Enjoy! As it…
Read More3 Goal Setting Tips that Will Make You Want to Run Out and Smash Some Short Term Goals
Goal setting is such a Generation X thing to do. Ready for the usual goal setting tips? Here they are: set goals—long term, short term, medium term. Set goals for overachieving. Do it! Right now! And make sure it’s as unreasonable and stress-filled as possible so that you forget why you set the goal in…
Read MoreInstead of the Perfect Plan, Build a Successful Business Structure Or What Sailing Taught Me About Business Planning
I love the old adage, “life is what happens while you’re busy planning.” We live in a culture full of planning addicts. We love to think that we can control everything and everyone around us, so we try really hard to do just that. But here’s the thing: if there is too much focus on…
Read MoreOn Setting Boundaries in Business — Don’t Commit Energetic Suicide!
Setting boundaries in business is huge! Often, it’s the most efficient people who take on the most, get paid the least, complain about how they’re so stressed out and overburdened, but get taken advantage of the most. On a deeper level, it’s a form of martyrdom. In business, it’s like energetic suicide. It’s the worst…
Read MoreStart Something New! 6 Best Practices For Breaking Down and Building Up
Are you ready to start something new? The scary thing about starting something new is that it usually means getting rid of something old. It also means getting out of your comfort zone and into a tight and potentially unpleasant circumstance in order to see your dreams come to fruition. When you think about it,…
Read MoreTop 10 Ways to Celebrate Business Success: Think of the Celebration As Part of Your Goal.
So it’s my birthday month. And I call it my birthday month because I get to celebrate it all month, since my birthday is at the end of the month. I figure if I can do this for lil’ old me, then why wouldn’t businesses want to celebrate business success too?! There are many milestones…
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