Blog
You CAN Write: How to Get Unstuck When You Feel Uninspired
If I could snap my fingers and make the world perfect, we’d all only write when we felt inspired. Yes, I realize what I just wrote likely implies that The Pocket PhD wouldn’t exist in the perfect world. I’m not…
Block-Busting: 5 Common LinkedIn Mindset Blocks and What to Do About Them
During the past two months, I’ve been working with some great beta testers for a new service I’m offering. The service is monthly ghostblogging + content marketing and the goal is for The Pocket PhD to take all of your…
What’s Working for Me In 2021
Since we’re more than halfway through the year of our Lord 2021, it’s a good time to take stock and look at what’s working. It’s also a good time to remind ourselves that 12 months, 365 days is an arbitrary…
Ditch that LinkedIn Scheduling App — Consistent Engagement is Where It’s At
A couple of times in recent conversations with friends, the following has come up: I don’t seem to be capable of batch creating content. What I mean is that I can’t simply set aside four hours, sit down, and create…
Keep Your Pipeline Full with a Plan for Summer Rejuvenation
According to anchors on local news channels (I don’t watch local news, but I saw this fun montage on Last Week Tonight with John Oliver), we’re heading into “hot vax summer.” I know. It doesn’t really make sense, but what…
Failing to Nail Your Content Marketing? Or Draining the Life Out of Your Business
Recently, one of my LinkedIn connections posted about how he was feeling drained by the energy it takes to engage in digital conversations online. He said he’s not quitting the platform, but he has definitely soured on his goal of…
5 Lessons Learned from 5 Years of Being The Pocket PhD
On May 15th, The Pocket PhD turns five! It’s hard to believe it has been five years since I set up my baby business and hired my first business coach. Although I still have a lot to learn, it’s a…
What is Ghostwriting?
I get this question often when I meet someone new: “What is ghostwriting?” It’s not that the concept of creating content for others is foreign to the people asking this question. Usually, they’re asking because they’ve never met a ghostwriter…