Blog

10 Things Worth Sharing This November

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One of the newsletters I look forward to reading every week is Austin Kleon’s weekly roundup. Every Friday he comes up with a list of 10 things worth sharing. And he’s a master curator, so I almost always click on…

The Content Motherload: Deep Information Packaged to be Usable

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I did a podcast interview earlier this week. I love doing podcast interviews (and listening to them) because there’s so much magic in the unscripted conversation. As I was doing the interview, though, it occurred to me that a conversation…
LinkedIn mistakes

Are You Making Any of These 5 Biggest LinkedIn Mistakes?

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Periodically, I like to make note of the biggest mistakes I’m seeing people make on LinkedIn, and because I’ve been looking at a lot of LinkedIn profiles recently, I’ve got some fresh insights to share. So without further ado, let’s…

Yes, You Are a Special Snowflake

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Can we please be honest about something? Marketing has its limits. Sometimes, when you can’t squeeze your message into a cookie-cutter marketing formula, you feel like you’re doing something wrong. Then you rack your brain, trying to figure out what…

Can a Robot Write Your Copy?

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Artificial intelligence (AI) and machine learning has come a long way. It’s time to reflect on and come up with business policies around this new technology. The first time I encountered a business owner viewing AI as an existential threat…
A woman wearing business clothing smiling confidently pointing at your, the viewer.

Are You Leveraging Leadership Messaging to Drive ROI?

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If you’re a marketer, you know that messaging is key to your success. You spend a lot of time, energy, and resources working on brand positioning and calibrating your marketing messages for your target audience. You create ads and social…

How to Use LinkedIn to Scale Your Business

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Okay, so you’ve been using LinkedIn for awhile and you’ve been successful at starting conversations and growing your audience. But now you’re ready to pour fuel on that fire. How can you use LinkedIn to scale your business?First, remember…
Woman holding a microphone inviting the viewer to speak.

Done-for-You. Too Good to Be True.

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This week, someone running a lead generation agency reached out to me on LinkedIn to offer a “done-for-you” service. Done-for-you sounds so wonderful. Who wouldn’t want to catch leads falling from the sky, right? In the past, I might have…
Woman sitting in a lobby, looking at her phone, and a laptop on her lap.

Your Outbound Engagement Strategy for LinkedIn

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In my last blog article, I talked about how engaging on LinkedIn is a two-way street. While most people focus on how to boost the number of comments they get on their own posts, I recommend that you focus on…
Woman giving a thumbs-up while holding a mobile phone.

Engagement: The Lynchpin of Your LinkedIn Strategy

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When most people think about the lynchpin of their LinkedIn strategy, they think about stuff like content optimization, relationship building, new offers and showcasing their latest work. Not one of them is as powerful as engagement.

Anatomy of a LinkedIn Post: 9 Templates with Examples

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Aristotle once said, “being is said in many ways.” Don’t let your eyes glaze over just yet. I’m not going to dive into a discussion about metaphysics or start talking about the anatomy of existence (I leave that kind of…