So, I just did something surprisingly hard. I went back to the final blog post I wrote in 2019 to read my predictions and public plans for 2020. Yes, the article is cringeworthy. But it wasn’t cringeworthy in exactly the way I expected it to be. Let me explain… My...
Whenever I speak to a ghostwriting prospect, one of my first questions is always “how do you see your book fitting into your business plan?” In other words, “what’s the business case for writing a book?” This is an important question for all authors to ask, but it’s...
Did you know there are writer types? Me neither. Or at least, I didn’t realize it until I read an article about “Planners vs. Pantsers.” On the one hand, Planners are all about planning their writing (and probably other aspects of their lives). This type loves to...
Have you noticed that the number of podcasts seems to have exploded? I can’t turn around without someone recommending a new podcast. I’ve also noticed that the quality of podcasts has greatly improved. We may be entering the golden age of podcasting. As a longtime fan...
Hop in the WABAC machine with me for a moment (whoa, who ordered the obscure Rocky and Bullwinkle Show reference?). As much as we’d all like to travel back in time to February 2020 so we could go to our favorite restaurant one more time, I want to go back further. ...
Yesterday, I was sitting in the chair at my dentist’s office thinking about this blog post. What? Don’t you do all of your best thinking in your dentist’s chair? My phone was in my purse hanging on the back of the door across the room, but I was just waiting for the...
What uncomfortable conversations are you avoiding? At work? At home? With your kids? We all avoid hard conversations. But until I talked with Nancy J. Hess during my Own Your Expertise interview series, I hadn’t realized how much of a skill it is to be able to have...
You’ve probably heard about the 10,000-hour rule (you may have even heard me talking about it). Malcolm Gladwell discusses it in his book Outliers: The Story of Success. While he didn’t invent the idea, he does explain it well. The concept is simple: if you spend...
Since the start of the pandemic, I’ve had the goal of upping my brand visibility. I’d humbly say I have CRUSHED that goal. Here’s what I did: I sat down with marketing strategist and Founder of Noel & Co., Christina Marie Noel, to map out my marketing strategy for...