Do you remember the last business book you read with unflinching focus? The last time you were so engrossed in a nonfiction book that you lost track of time? If you’ve had this experience recently, I’ll bet it was when you were careening through the air at...
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Incoming: Objections Frequently Lobbed at Ghostwriting (and My Replies)
Let’s talk FAQs. Most websites you come across have a Frequently Asked Questions (FAQs) section. I’ve always had an FAQ page on my website. It’s a good strategy for a lot of reasons: It saves you time: Why answer the same questions over and over, when you can...
Book or Podcast: Which Path Will Grow My Business Faster?
This summer, I did a bunch of market research interviews. In the process, I uncovered some really useful data points (as one does when they do the research!) that I’m now using to shape my messaging. One of the most interesting data points I uncovered was that a lot...
You have a big idea. Now, what’s the angle?
One of the most valuable transferable skills I picked up along the way to earning my PhD (yep. I have one) is the ability to see ideas from different angles. It’s kind of like having x-ray vision, but for universal concepts. In philosophy grad school, we learned how...
Sell 1,000 Copies of Your Book Without Losing Sleep
There’s a podcast out there with a great title using a term that I wish I’d coined. It’s called The Authorpreneur Podcast, and it’s hosted by mystery book author Amelia D. Hay (and yep, it’s trademarked). Hay and I have a very different idea of what an...
Prepare Yourself: A Short Guide to Discovering Your Big Idea
I’m often asked, “How do I find my big idea?” This is a good question. But here’s a question I like even better: “How will I know when I have my book idea?” We tend to think of the creative process as being like scientific discovery. We’ll go down into our cave with...
How to Cultivate Your Thought Leadership Ecosystem: Building Confidence, Influence, and Momentum
What do you do when you believe you have an idea that could change the world, disrupt your industry, or at the very least, constructively influence people’s behavior? Well, you might decide to start a movement, build a business, or be a motivational speaker. And all...
Thought Leadership vs. Content Marketing: 5 Things You Need to Know
Unless you have a marketing background, you may not have considered the difference between thought leadership and content marketing. Isn’t all marketing about finding the optimal way to sell my product or service? Well, yes and no. It’s true that most small...
Why Sharing Your Half-Baked Ideas Is Smarter Than You Think
You’re sitting in a meeting and you have a flash of insight. You think about sharing your idea, but then something gets in the way. Your inner critic stands up and says, “Wait a minute! You can’t say that out loud. You haven’t done any research. What if you’re...