Let’s talk FAQs. Most websites you come across have a Frequently Asked Questions (FAQs) section. I’ve always had an FAQ page on my website. It’s a good strategy for a lot of reasons: It saves you time: Why answer the same questions over and over, when you can...
This summer, I did a bunch of market research interviews. In the process, I uncovered some really useful data points (as one does when they do the research!) that I’m now using to shape my messaging. One of the most interesting data points I uncovered was that a lot...
One of the most valuable transferable skills I picked up along the way to earning my PhD (yep. I have one) is the ability to see ideas from different angles. It’s kind of like having x-ray vision, but for universal concepts. In philosophy grad school, we learned how...
There’s a podcast out there with a great title using a term that I wish I’d coined. It’s called The Authorpreneur Podcast, and it’s hosted by mystery book author Amelia D. Hay (and yep, it’s trademarked). Hay and I have a very different idea of what an...
I’m often asked, “How do I find my big idea?” This is a good question. But here’s a question I like even better: “How will I know when I have my book idea?” We tend to think of the creative process as being like scientific discovery. We’ll go down into our cave with...
What do you do when you believe you have an idea that could change the world, disrupt your industry, or at the very least, constructively influence people’s behavior? Well, you might decide to start a movement, build a business, or be a motivational speaker. And all...
Unless you have a marketing background, you may not have considered the difference between thought leadership and content marketing. Isn’t all marketing about finding the optimal way to sell my product or service? Well, yes and no. It’s true that most small...
You’re sitting in a meeting and you have a flash of insight. You think about sharing your idea, but then something gets in the way. Your inner critic stands up and says, “Wait a minute! You can’t say that out loud. You haven’t done any research. What if you’re...
Is Now the Best Time to Write Your Business Book? It’s the beginning of the year and I bet someone somewhere reading this has set a goal to write their business book in 2024. That’s great. But is now the best time to write it? In some sense, this is a trick question....