2021: A Year in Books

Since I started my business, I’ve done a variety of posts to mark the end of one year and the beginning of the next. I’ve created some fun infographics with meaningful stats, talked about my word of the year, among…
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What Does it Mean to Be an Expert?

I’ve been working with experts on their books and content marketing, interviewing experts, and making a study of expertise for at least a few years now. So what have I learned?Few experts I’ve encountered wholeheartedly embrace the “expert” label…
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Should We Keep Ghostwriting in the Closet?

One of the Bible stories that had a big impact on me as a kid was Matthew 6:6 (yes, I had to look it up. I was raised Catholic, so I hardly ever read the Bible myself. But I remember…
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How Do You Prepare Your Internal Writing Environment?

New writers like to ask successful and prolific writers the secret to writing. And authors really love talking about their ideal writing environments. They talk about how necessary it is to have the comfy chair, the desk free of clutter,…
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What in the Actual #%!& is Happening with LinkedIn?

If you’re a regular user of LinkedIn, you’ve probably noticed that your posts aren’t getting the same level of engagement they were getting six months ago. You’re not alone and it’s not just LinkedIn. It seems like I can’t have…
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3 Ways Writing a Book Can Change Your Business

If you’re here, you probably already have some idea of how writing a book could benefit your business. Perhaps you’re a coach with a signature offer and you’d like to write a book to compliment that offer or allow you…
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You CAN Write: How to Get Unstuck When You Feel Uninspired

If I could snap my fingers and make the world perfect, we’d all only write when we felt inspired. Yes, I realize what I just wrote likely implies that The Pocket PhD wouldn’t exist in the perfect world. I’m not…
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What’s Working for Me In 2021

Since we’re more than halfway through the year of our Lord 2021, it’s a good time to take stock and look at what’s working. It’s also a good time to remind ourselves that 12 months, 365 days is an arbitrary…