Blog
Ghostwriting? How Does That Work?
Are you new to the concept of ghostwriting? You’re not alone. When I introduce myself as a ghostwriter, I get a mix of reactions from quizzical looks to outright confusion to excited exclamations of “I have so many questions!” But…
Just Write the Thing!
Whether you love writing, hate writing, or find yourself somewhere in between, you’ve probably felt at a loss for words. I know I’ve been there. Whenever this happens to me, I spend some time down a rabbit hole of reading,…
Your Book and Your Brand: What’s the Value of Writing a Business Book?
Since the present unpleasantness (my new favorite way of referring to COVID-19) began, I’ve had a number of conversations with professionals thinking about writing a business book or hiring me for book ghostwriting. This makes sense because many of my…
What makes you feel in control?
Like you, I’ve been experiencing a full range of emotions during the past few weeks. I consider myself to be a pretty grounded person. I can usually find the ground even when things feel topsy-turvy. But this time, with the…
Be the Expert They Can’t Ignore: 3 Simple Steps to Translating Your Expertise
The first time anyone ever asked me what I wanted to do with my life was when I went to college. Sure, like most kids, I got the “what do you want to be when you grow up?” question occasionally.…
You Need a Lot of Space to Be Limitless
You guys, you guys! Did you know the end of the decade is right around the corner? Something about endings and beginnings make me extra reflective. Does it feel like this ending snuck up on you? I’ve definitely been feeling…
Repurposing Case Studies: How to Get More Content Mileage Out of Your Signature Content
Creating and repurposing case studies for your small business is a great idea. Not only do case studies explain the value you provide in detailed terms, they present the information in a vividly readable form. You want potential clients to…
On Manifestos and Market Research
A friend of mine, who recently started a business told me she was working on a business manifesto. I love the idea of declaring your policies and intentions, so I got really excited. I told her I wrote a manifesto…