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From Thought Leader to Big Idea Expert

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If there’s one buzzword I’d like to take back from the gatekeepers (whomever they are), it’s “thought leadership.”  The term conjures up images of larger than life business gurus preaching to their superfans in packed arenas. And nine out of…
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The Art of Intrigue: Why Fascination Trumps Shock in Marketing

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You know that I always encourage you to share ideas that are galvanizing, polarizing, and controversial. Naturally, the prospect of doing so can be intimidating, which is why I also want to create safe spaces for sharing such big, hairy,…

Why It’s Not About Your Writing. It’s About Ideation.

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If you follow me closely, you may know that I’m working on a book about how to write a business book (for now, I’m calling it Unwritten: [a super clever, yet to be decided, subtitle]). In the book, I have…

7 Lessons Learned from 7 Years as the Pocket PhD

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The Pocket PhD just passed the seven-year mark. I’ve now been running this business for as long as I was a philosophy professor. I can’t believe that’s true, but sands through the hourglass tell no lies. A lot has changed…

Find the People Who Think You’re Cool

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As I was lacing up my leopard print Aldos and putting on my synthetic leather jacket today, I was thinking that I wanted to look cool (or at least, as cool as it’s possible for a 40-something woman to look—by…

Cultivating Your Thought Leadership Ecosystem

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There is a common misconception that if you want to be a thought leader, you need to have your whole content strategy mapped out from day one so that you can systematically build your thought leadership platform. What this misconception…

How to Safely Share Your Innovative Ideas on LinkedIn

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How do I unlock the lead generation potential of LinkedIn? If there is one question about LinkedIn I get asked more than any other, it’s this one.  We know that LinkedIn is a networking platform. We know it holds tremendous…

5 Common Ghostwriting Myths You Should Stop Buying Into Today

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“Wait, you’re telling me that my favorite book wasn’t written by the person whose name is on the cover?!” This is one common reaction I get when I introduce someone to the concept of ghostwriting. The truth is if your…