Here’s the #1 one question to ask yourself whenever you’re creating content: What am I selling?Does this question surprise you? I often see marketers suggesting that you should give away your best content or that you need an 80/20…

Is 2022 your year to figure out LinkedIn?I’ve heard so many people say that this is their year to make LinkedIn work for them. I applaud their enthusiasm for a platform that has allowed me to grow my business…

Austin Kleon’s list of 100 things that made his year in 2020. And in 2021.New painting for the living room Bilongo I. Art is becoming a small obsession for me. My very own book project. Here is the seed of…

Since I started my business, I’ve done a variety of posts to mark the end of one year and the beginning of the next. I’ve created some fun infographics with meaningful stats, talked about my word of the year, among…

Does this sound familiar? You know your audience is on LinkedIn or Instagram, but you can’t seem to gain any traction. You may be posting a few times every week, but you feel like you’re shouting your brilliant content into…

I’ve been working with experts on their books and content marketing, interviewing experts, and making a study of expertise for at least a few years now. So what have I learned?Few experts I’ve encountered wholeheartedly embrace the “expert” label…

There’s almost nothing I like more than thinking, ideating, musing, brainstorming, and just letting my mind run wild through a field of beautiful ideas. But as lovely as it would be to spend all my time living in the idea…

One of the Bible stories that had a big impact on me as a kid was Matthew 6:6 (yes, I had to look it up. I was raised Catholic, so I hardly ever read the Bible myself. But I remember…

New writers like to ask successful and prolific writers the secret to writing. And authors really love talking about their ideal writing environments. They talk about how necessary it is to have the comfy chair, the desk free of clutter,…

If you’re a regular user of LinkedIn, you’ve probably noticed that your posts aren’t getting the same level of engagement they were getting six months ago. You’re not alone and it’s not just LinkedIn. It seems like I can’t have…

If you’re here, you probably already have some idea of how writing a book could benefit your business. Perhaps you’re a coach with a signature offer and you’d like to write a book to compliment that offer or allow you…

If I could snap my fingers and make the world perfect, we’d all only write when we felt inspired. Yes, I realize what I just wrote likely implies that The Pocket PhD wouldn’t exist in the perfect world. I’m not…