Blog

I’m amazed at how quickly we can jump from “this isn’t working for me” to “this doesn’t work [full stop].” It’s one thing to say “my LinkedIn strategy (or lack thereof) isn’t working for me,” but it’s a huge jump…

When I think about the clients who have contributed the most to my success as The Pocket PhD, Katy Herr is the first person who comes to mind. I’ve been collaboratively writing with Katy and her team at Audacia Strategies…

There’s more pressure than ever to come up with creative content. Let’s face it, creativity has always been a differentiating factor. No matter how many constraints are built around the work you do, those who rise to the top are…

Do you need a social media manager or a social media consultant? Both? Neither? It’s not always easy to know. Whenever you’re looking to outsource or to find someone who can support you in expanding your business’s reach, it’s important…

How many times has this happened to you?  You get into a good groove planning out your social media posts monthly, then you forget to plan for one month, or you keep shoving the planning to the bottom of your…

Before I started calling myself a ghostwriter, I was a full-time ghostblogger (though I didn’t call myself that either). I wrote blogs for everyone from a charter yacht company, to a flower wholesaler, to a language translation company, to real…

Here’s the #1 one question to ask yourself whenever you’re creating content: What am I selling? Does this question surprise you? I often see marketers suggesting that you should give away your best content or that you need an 80/20…

Is 2022 your year to figure out LinkedIn? I’ve heard so many people say that this is their year to make LinkedIn work for them. I applaud their enthusiasm for a platform that has allowed me to grow my business…

Austin Kleon’s list of 100 things that made his year in 2020. And in 2021.New painting for the living room Bilongo I. Art is becoming a small obsession for me. My very own book project. Here is the seed of…

Since I started my business, I’ve done a variety of posts to mark the end of one year and the beginning of the next. I’ve created some fun infographics with meaningful stats, talked about my word of the year, among…

Does this sound familiar? You know your audience is on LinkedIn or Instagram, but you can’t seem to gain any traction. You may be posting a few times every week, but you feel like you’re shouting your brilliant content into…

I’ve been working with experts on their books and content marketing, interviewing experts, and making a study of expertise for at least a few years now. So what have I learned? Few experts I’ve encountered wholeheartedly embrace the “expert” label…