I was a late bloomer when it came to discovering my love of reading. Sure, I read books when I was a kid, but that was really only because I liked the praise I got from adults when I told them I read books. And I usually got even more praise for reading books that...
One of the newsletters I look forward to reading every week is Austin Kleon’s weekly roundup. Every Friday he comes up with a list of 10 things worth sharing. And he’s a master curator, so I almost always click on at least one link in that email. I don’t know if I...
I did a podcast interview earlier this week. I love doing podcast interviews (and listening to them) because there’s so much magic in the unscripted conversation. As I was doing the interview, though, it occurred to me that a conversation like the one I had with the...
Periodically, I like to make note of the biggest mistakes I’m seeing people make on LinkedIn, and because I’ve been looking at a lot of LinkedIn profiles recently, I’ve got some fresh insights to share. So without further ado, let’s dive right in and look at the 5...
Can we please be honest about something? Marketing has its limits. Sometimes, when you can’t squeeze your message into a cookie-cutter marketing formula, you feel like you’re doing something wrong. Then you rack your brain, trying to figure out what you need to...
Artificial intelligence (AI) and machine learning has come a long way. It’s time to reflect on and come up with business policies around this new technology. The first time I encountered a business owner viewing AI as an existential threat to their business was years...
If you're a marketer, you know that messaging is key to your success. You spend a lot of time, energy, and resources working on brand positioning and calibrating your marketing messages for your target audience. You create ads and social media content about your...
Okay, so you’ve been using LinkedIn for awhile and you’ve been successful at starting conversations and growing your audience. But now you’re ready to pour fuel on that fire. How can you use LinkedIn to scale your business? First, remember that as a business owner,...
This week, someone running a lead generation agency reached out to me on LinkedIn to offer a “done-for-you” service. Done-for-you sounds so wonderful. Who wouldn’t want to catch leads falling from the sky, right? In the past, I might have hopped on a call and...