Blog

If you're a marketer, you know that messaging is key to your success. You spend a lot of time, energy, and resources working on brand positioning and calibrating your marketing messages for your target audience. You create ads and social media content about your...

Okay, so you’ve been using LinkedIn for awhile and you’ve been successful at starting conversations and growing your audience. But now you’re ready to pour fuel on that fire. How can you use LinkedIn to scale your business? First, remember that as a business owner,...

This week, someone running a lead generation agency reached out to me on LinkedIn to offer a “done-for-you” service. Done-for-you sounds so wonderful. Who wouldn’t want to catch leads falling from the sky, right?  In the past, I might have hopped on a call and...

Burnout is the buzzword that won’t go away. Of course, it’s way more than a buzzword. Tons of people were feeling burned out even before the pandemic started (for a point of reference, Amelia and Emily Nagoski’s fabulous book, Burnout, came out in January 2020) and...

In my last blog article, I talked about how engaging on LinkedIn is a two-way street. While most people focus on how to boost the number of comments they get on their own posts, I recommend that you focus on upping your own comment game, especially if you’re new to...

When most people think about the lynchpin of their LinkedIn strategy, they think about stuff like content optimization, relationship building, new offers and showcasing their latest work. Not one of them is as powerful as engagement.

Aristotle once said, “being is said in many ways.” Don’t let your eyes glaze over just yet. I’m not going to dive into a discussion about metaphysics or start talking about the anatomy of existence (I leave that kind of work to others nowadays). But I do want to talk...

I’m amazed at how quickly we can jump from “this isn’t working for me” to “this doesn’t work [full stop].” It’s one thing to say “my LinkedIn strategy (or lack thereof) isn’t working for me,” but it’s a huge jump from that to this: “LinkedIn doesn’t work.” Why do we...

When I think about the clients who have contributed the most to my success as The Pocket PhD, Katy Herr is the first person who comes to mind. I’ve been collaboratively writing with Katy and her team at Audacia Strategies virtually since I started my business almost...