Creating and repurposing case studies for your small business is a great idea. Not only do case studies explain the value you provide in detailed terms, they present the information in a vividly readable form. You want potential clients to picture themselves working...
A friend of mine, who recently started a business told me she was working on a business manifesto. I love the idea of declaring your policies and intentions, so I got really excited. I told her I wrote a manifesto some time ago and we agreed to swap. So I dug mine out...
The book editing world is a confusing place for newbies—there’s everything from proofreading to developmental editing services out there. If you’ve poured your heart and soul into writing a business book and you want to know where to go to make your book content...
I’m thinking about how to embrace boredom in the digital age. Technology has changed my life. At the risk of dating myself, I grew up before the Internet was available in nearly every home around the globe. When I was a sophomore in college, I got an email address,...
One of my clients recently asked me about my big “why.” I’ve been a Simon Sinek fan since my first entrepreneurial mentor recommended his TED talk. So, I’ve thought about this question before (more than a few times). But this time as I started talking, I was...
The following is a guest blog post from social media strategist, Bianca Lynch. Bianca is a wealth of knowledge. I have used her services to tighten my social media strategy for the PPhD. Take advantage of the valuable resources she mentions below. You won’t regret it!...
As we close out 2018, let’s review our accomplishments and bask in the glow of our own brilliance, shall we? 2018 was an amazing year! Not sure 2019 will be able to top it. Let’s see what you got 2019!
One of the skills I have that makes me an excellent ghostwriter is that I read voices. Yes, I am a good listener and I almost always take handwritten notes during business conversations, so I have good content recall (I’m sure this is one of the skills that...
I am kicking around the idea of writing a book for myself—yes, writing a book with my OWN name on the cover (probably as close as I’ll ever get to seeing my name in lights). I’ve even pledged to a couple of my accountability partners to draft a book proposal by the...