You know that I always encourage you to share ideas that are galvanizing, polarizing, and controversial. Naturally, the prospect of doing so can be intimidating, which is why I also want to create safe spaces for sharing such big, hairy, audacious ideas and having...
If you follow me closely, you may know that I’m working on a book about how to write a business book (for now, I’m calling it Unwritten: [a super clever, yet to be decided, subtitle]). In the book, I have a chapter on overcoming the obstacles to writing. What’s...
The Pocket PhD just passed the seven-year mark. I’ve now been running this business for as long as I was a philosophy professor. I can’t believe that’s true, but sands through the hourglass tell no lies. A lot has changed since I started out as a scrappy freelance...
As I was lacing up my leopard print Aldos and putting on my synthetic leather jacket today, I was thinking that I wanted to look cool (or at least, as cool as it’s possible for a 40-something woman to look—by the way, Julia Louis-Dreyfus’s new podcast is giving me...
There is a common misconception that if you want to be a thought leader, you need to have your whole content strategy mapped out from day one so that you can systematically build your thought leadership platform. What this misconception fails to acknowledge is that...
Thought leadership is an overused term—I die a little inside every time I use it. Still, it’s the best way to describe what you’re doing if you’re an expert who is building a brand around your expertise. You are leading people by sharing your thoughts and ideas. And...
You have heard all of the same marketing advice (with the familiar acronyms and jargon) over and over until your head is spinning. It’s always some version of this: Step 1: Figure out who your ideal client is. Step 2: Write an ideal client avatar (ICA). Step 3:...
How do I unlock the lead generation potential of LinkedIn? If there is one question about LinkedIn I get asked more than any other, it’s this one. We know that LinkedIn is a networking platform. We know it holds tremendous potential when it comes to building...
“Wait, you’re telling me that my favorite book wasn’t written by the person whose name is on the cover?!” This is one common reaction I get when I introduce someone to the concept of ghostwriting. The truth is if your favorite book is a nonfiction one, then the odds...