There is a common misconception that if you want to be a thought leader, you need to have your whole content strategy mapped out from day one so that you can systematically build your thought leadership platform. What this misconception fails to acknowledge is that...
Thought leadership is an overused term—I die a little inside every time I use it. Still, it’s the best way to describe what you’re doing if you’re an expert who is building a brand around your expertise. You are leading people by sharing your thoughts and ideas. And...
You have heard all of the same marketing advice (with the familiar acronyms and jargon) over and over until your head is spinning. It’s always some version of this: Step 1: Figure out who your ideal client is. Step 2: Write an ideal client avatar (ICA). Step 3:...
How do I unlock the lead generation potential of LinkedIn? If there is one question about LinkedIn I get asked more than any other, it’s this one. We know that LinkedIn is a networking platform. We know it holds tremendous potential when it comes to building...
“Wait, you’re telling me that my favorite book wasn’t written by the person whose name is on the cover?!” This is one common reaction I get when I introduce someone to the concept of ghostwriting. The truth is if your favorite book is a nonfiction one, then the odds...
It might be surprising – it certainly surprises me – but a lot of experts and innovative thinkers are afraid of their own ideas. Now if you read the title of this blog article and immediately thought, “Pfft. I’m not afraid of my own ideas.” Great. I hope that’s true....
Portrait of a cheerful woman holding board with text: do more of what makes you happy and winking on gray background One of the first newsletters of 2023 (or maybe it was one of the last newsletters of 2022) that I read was Mark Manson’s newsletter about choosing...
I love all the end of year lists – from NPR’s Books We Love list to the top 100 songs of the year to the best podcasts of the year – they give me plenty of new places to go when I’m ready to take my brain out to play. Inspired by these yearly lists, I started a new...
I was a late bloomer when it came to discovering my love of reading. Sure, I read books when I was a kid, but that was really only because I liked the praise I got from adults when I told them I read books. And I usually got even more praise for reading books that...