I have always been skeptical of marketing tactics built for large companies translating into sales for my small business. So often, the recommended marketing strategies seem to be some version of “be everything everywhere all at once” (Great title for a film....
Here in Pocket PhD land, we love collaborating with our clients. In fact, it’s integral to our work. We couldn’t create the thought leadership strategies or write the content we do without collaboration. And in the ideal cases, we end up with a beautiful content mind...
I don’t often think of myself as someone who craves ritual. But I believe that to some extent, all human beings find ritual to be comforting (and I do have several daily rituals that keep me grounded—don’t talk to me before I’ve had my morning walk and don’t get...
If there’s one buzzword I’d like to take back from the gatekeepers (whomever they are), it’s “thought leadership.” The term conjures up images of larger than life business gurus preaching to their superfans in packed arenas. And nine out of ten of those images...
You know that I always encourage you to share ideas that are galvanizing, polarizing, and controversial. Naturally, the prospect of doing so can be intimidating, which is why I also want to create safe spaces for sharing such big, hairy, audacious ideas and having...
If you follow me closely, you may know that I’m working on a book about how to write a business book (for now, I’m calling it Unwritten: [a super clever, yet to be decided, subtitle]). In the book, I have a chapter on overcoming the obstacles to writing. What’s...
The Pocket PhD just passed the seven-year mark. I’ve now been running this business for as long as I was a philosophy professor. I can’t believe that’s true, but sands through the hourglass tell no lies. A lot has changed since I started out as a scrappy freelance...
As I was lacing up my leopard print Aldos and putting on my synthetic leather jacket today, I was thinking that I wanted to look cool (or at least, as cool as it’s possible for a 40-something woman to look—by the way, Julia Louis-Dreyfus’s new podcast is giving me...
There is a common misconception that if you want to be a thought leader, you need to have your whole content strategy mapped out from day one so that you can systematically build your thought leadership platform. What this misconception fails to acknowledge is that...