Blog

When most people think about the lynchpin of their LinkedIn strategy, they think about stuff like content optimization, relationship building, new offers and showcasing their latest work. Not one of them is as powerful as engagement.

Aristotle once said, “being is said in many ways.” Don’t let your eyes glaze over just yet. I’m not going to dive into a discussion about metaphysics or start talking about the anatomy of existence (I leave that kind of work to others nowadays). But I do want to talk...

I’m amazed at how quickly we can jump from “this isn’t working for me” to “this doesn’t work [full stop].” It’s one thing to say “my LinkedIn strategy (or lack thereof) isn’t working for me,” but it’s a huge jump from that to this: “LinkedIn doesn’t work.” Why do we...

When I think about the clients who have contributed the most to my success as The Pocket PhD, Katy Herr is the first person who comes to mind. I’ve been collaboratively writing with Katy and her team at Audacia Strategies virtually since I started my business almost...

There’s more pressure than ever to come up with creative content. Let’s face it, creativity has always been a differentiating factor. No matter how many constraints are built around the work you do, those who rise to the top are the most creative where it counts. But...

Do you need a social media manager or a social media consultant? Both? Neither? It’s not always easy to know. Whenever you’re looking to outsource or to find someone who can support you in expanding your business’s reach, it’s important to know what exactly you’re...

How many times has this happened to you?  You get into a good groove planning out your social media posts monthly, then you forget to plan for one month, or you keep shoving the planning to the bottom of your to-do list, and suddenly, you’re creating posts the same...

Before I started calling myself a ghostwriter, I was a full-time ghostblogger (though I didn’t call myself that either). I wrote blogs for everyone from a charter yacht company, to a flower wholesaler, to a language translation company, to real estate agents, to sales...

Here’s the #1 one question to ask yourself whenever you’re creating content: What am I selling? Does this question surprise you? I often see marketers suggesting that you should give away your best content or that you need an 80/20 split — 80% of your content should...