Before I started calling myself a ghostwriter, I was a full-time ghostblogger (though I didn’t call myself that either). I wrote blogs for everyone from a charter yacht company, to a flower wholesaler, to a language translation company, to real estate agents, to sales...
Here’s the #1 one question to ask yourself whenever you’re creating content: What am I selling? Does this question surprise you? I often see marketers suggesting that you should give away your best content or that you need an 80/20 split — 80% of your content should...
Is 2022 your year to figure out LinkedIn? I’ve heard so many people say that this is their year to make LinkedIn work for them. I applaud their enthusiasm for a platform that has allowed me to grow my business over the past two years. But I also want to ask, “what’s...
Austin Kleon’s list of 100 things that made his year in 2020. And in 2021.New painting for the living room Bilongo I. Art is becoming a small obsession for me. My very own book project. Here is the seed of the idea. I’m planning to play with the big ideas in blog...
Since I started my business, I’ve done a variety of posts to mark the end of one year and the beginning of the next. I’ve created some fun infographics with meaningful stats, talked about my word of the year, among other rituals. To mark the end of the beast of a year...
Does this sound familiar? You know your audience is on LinkedIn or Instagram, but you can’t seem to gain any traction. You may be posting a few times every week, but you feel like you’re shouting your brilliant content into the wilderness. Or maybe the “tossing...
I’ve been working with experts on their books and content marketing, interviewing experts, and making a study of expertise for at least a few years now. So what have I learned? Few experts I’ve encountered wholeheartedly embrace the “expert” label or naturally...
There’s almost nothing I like more than thinking, ideating, musing, brainstorming, and just letting my mind run wild through a field of beautiful ideas. But as lovely as it would be to spend all my time living in the idea field that exists in my own mind, some...
One of the Bible stories that had a big impact on me as a kid was Matthew 6:6 (yes, I had to look it up. I was raised Catholic, so I hardly ever read the Bible myself. But I remember hearing this passage being read at church often). What stuck with me from the passage...