New writers like to ask successful and prolific writers the secret to writing. And authors really love talking about their ideal writing environments. They talk about how necessary it is to have the comfy chair, the desk free of clutter, the music or the white noise...
If you’re a regular user of LinkedIn, you’ve probably noticed that your posts aren’t getting the same level of engagement they were getting six months ago. You’re not alone and it’s not just LinkedIn. It seems like I can’t have a conversation about social media...
If you’re here, you probably already have some idea of how writing a book could benefit your business. Perhaps you’re a coach with a signature offer and you’d like to write a book to compliment that offer or allow you to reach a wider audience. Perhaps you’re...
If I could snap my fingers and make the world perfect, we’d all only write when we felt inspired. Yes, I realize what I just wrote likely implies that The Pocket PhD wouldn’t exist in the perfect world. I’m not sure how I feel about that. But let’s move on. Unless you...
During the past two months, I’ve been working with some great beta testers for a new service I’m offering. The service is monthly ghostblogging + content marketing and the goal is for The Pocket PhD to take all of your content marketing off of your plate. It’s going...
Since we’re more than halfway through the year of our Lord 2021, it’s a good time to take stock and look at what’s working. It’s also a good time to remind ourselves that 12 months, 365 days is an arbitrary amount of time. My yoga teacher often reminds me that I have...
A couple of times in recent conversations with friends, the following has come up: I don’t seem to be capable of batch creating content. What I mean is that I can’t simply set aside four hours, sit down, and create all my LinkedIn posts for July. I’ve always admired...
According to anchors on local news channels (I don’t watch local news, but I saw this fun montage on Last Week Tonight with John Oliver), we’re heading into “hot vax summer.” I know. It doesn’t really make sense, but what I have noticed and discussed with all my...
Recently, one of my LinkedIn connections posted about how he was feeling drained by the energy it takes to engage in digital conversations online. He said he’s not quitting the platform, but he has definitely soured on his goal of posting every day. I can relate. I’ve...