Does this sound familiar? You know your audience is on LinkedIn or Instagram, but you can’t seem to gain any traction. You may be posting a few times every week, but you feel like you’re shouting your brilliant content into the wilderness. Or maybe the “tossing...
I’ve been working with experts on their books and content marketing, interviewing experts, and making a study of expertise for at least a few years now. So what have I learned? Few experts I’ve encountered wholeheartedly embrace the “expert” label or naturally...
There’s almost nothing I like more than thinking, ideating, musing, brainstorming, and just letting my mind run wild through a field of beautiful ideas. But as lovely as it would be to spend all my time living in the idea field that exists in my own mind, some...
One of the Bible stories that had a big impact on me as a kid was Matthew 6:6 (yes, I had to look it up. I was raised Catholic, so I hardly ever read the Bible myself. But I remember hearing this passage being read at church often). What stuck with me from the passage...
New writers like to ask successful and prolific writers the secret to writing. And authors really love talking about their ideal writing environments. They talk about how necessary it is to have the comfy chair, the desk free of clutter, the music or the white noise...
If you’re a regular user of LinkedIn, you’ve probably noticed that your posts aren’t getting the same level of engagement they were getting six months ago. You’re not alone and it’s not just LinkedIn. It seems like I can’t have a conversation about social media...
If you’re here, you probably already have some idea of how writing a book could benefit your business. Perhaps you’re a coach with a signature offer and you’d like to write a book to compliment that offer or allow you to reach a wider audience. Perhaps you’re...
If I could snap my fingers and make the world perfect, we’d all only write when we felt inspired. Yes, I realize what I just wrote likely implies that The Pocket PhD wouldn’t exist in the perfect world. I’m not sure how I feel about that. But let’s move on. Unless you...
During the past two months, I’ve been working with some great beta testers for a new service I’m offering. The service is monthly ghostblogging + content marketing and the goal is for The Pocket PhD to take all of your content marketing off of your plate. It’s going...