There’s more pressure than ever to come up with creative content. Let’s face it, creativity has always been a differentiating factor. No matter how many constraints are built around the work you do, those who rise to the top are the most creative where it counts. But...
Do you need a social media manager or a social media consultant? Both? Neither? It’s not always easy to know. Whenever you’re looking to outsource or to find someone who can support you in expanding your business’s reach, it’s important to know what exactly you’re...
How many times has this happened to you? You get into a good groove planning out your social media posts monthly, then you forget to plan for one month, or you keep shoving the planning to the bottom of your to-do list, and suddenly, you’re creating posts the same...
Before I started calling myself a ghostwriter, I was a full-time ghostblogger (though I didn’t call myself that either). I wrote blogs for everyone from a charter yacht company, to a flower wholesaler, to a language translation company, to real estate agents, to sales...
Here’s the #1 one question to ask yourself whenever you’re creating content: What am I selling? Does this question surprise you? I often see marketers suggesting that you should give away your best content or that you need an 80/20 split — 80% of your content should...
Is 2022 your year to figure out LinkedIn? I’ve heard so many people say that this is their year to make LinkedIn work for them. I applaud their enthusiasm for a platform that has allowed me to grow my business over the past two years. But I also want to ask, “what’s...
Austin Kleon’s list of 100 things that made his year in 2020. And in 2021.New painting for the living room Bilongo I. Art is becoming a small obsession for me. My very own book project. Here is the seed of the idea. I’m planning to play with the big ideas in blog...
Since I started my business, I’ve done a variety of posts to mark the end of one year and the beginning of the next. I’ve created some fun infographics with meaningful stats, talked about my word of the year, among other rituals. To mark the end of the beast of a year...
Does this sound familiar? You know your audience is on LinkedIn or Instagram, but you can’t seem to gain any traction. You may be posting a few times every week, but you feel like you’re shouting your brilliant content into the wilderness. Or maybe the “tossing...