104 Reasons Content Matters: Reason #15: Reach the Right People at the Right Time

Writing Tips

In this series, I talk about why having quality content matters even in a world that is overly saturated with information, maybe especially in a world that is overly saturated with information. With so much free information, just a Google search away, how do you stand out from your competition? The answer—valuable, original content.

Reason #15: Reach the Right People at the Right Time

How often do you buy on impulse?

We all do it sometimes.

You’re shopping on Amazon, happily adding items you searched for to your shopping cart. Then you happen to glance down at the “Customers who bought this item also bought…” section. Oh no! Rookie online shopping mistake.

Suddenly you NEED that Striped Off Shoulder Elegant Long Flare Bell Sleeved Blouse. Click—it goes into the cart.

Whether you consider yourself an “impulse shopper” or someone who really likes to take your time making the right buying decision, you buy on impulse sometimes. We all do it.

I used to consider myself an impulsive buyer. And I can be. But often when I buy, it only appears as if I’m buying impulsively. In many cases, though, I’ve been asking around for recommendations, checking out websites, reading testimonials, reading reviews, reading blogs, watching videos…devouring all the content I can get my hands on.

By the time I’m ready to reach out, it’s because I’ve made my decision already. Or I’m on the fence just waiting and really wanting someone to lift me off of it.

This is especially true when I buy for my business and it’s a big reason I’m such an advocate for great content.

You never know who is reading something you’ve written at this very moment and considering whether to buy your service. Well, actually, you don’t have to be totally in the dark about this. Your website analytics and LinkedIn data can tell you who is sniffing around your stuff.

Here’s the thing to remember: The more content you put out in different places where your clients tend to hang out, the more likely someone is to interact with it and sell themselves on you.

Just the other day, someone contacted me through my website out of the blue. But it only seemed like it was out of the blue. She actually found me in a Facebook group where I had, at some time or another, posted a blurb about my business. I only half remember signing up for whatever group it was.

These are the little seeds we plant through content. Because you never really know who the “right people” are or when the “right time” will be, the best idea is to keep planting those seeds. They’ll sprout when they’re ready.

Have you been planting lately? May is great time to start thinking about what you’d like your harvest to look like in the fall. If you need a content gardener, I’m ready to get my hands dirty.