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On Manifestos and Market Research

A friend of mine, who recently started a business told me she was working on a business manifesto. I love the idea of declaring your policies and intentions, so I got really excited. I told her I wrote a manifesto…
2018 year in review infographic

PPhD 2018 Year in Review

As we close out 2018, let’s review our accomplishments and bask in the glow of our own brilliance, shall we? 2018 was an amazing year! Not sure 2019 will be able to top it. Let’s see what you got 2019!…

5 Telltale Signs It Might Be Time to Hire a Good Copywriter

As I’ve been giving workshops around the Triangle and talking to small business owners about getting started with blogging, one frequent question I get is how to know when hiring a good copywriter makes sense. It’s a great question. I…

4 Proven Strategies for Creating a Successful Business Blog

Last time, we discussed how to make blogging the centerpiece of your 2017 marketing strategy. Now let’s consider strategies for creating a successful business blog. Before we jump into strategy, though, let’s consider what “successful” looks like. Is a blog…