by Emily Crookston | May 25, 2026 | Writing Tips
Stop Overthinking Your Book (Here’s How) “Stop overthinking your book.” 🤔 I often give authors this advice. It’s good advice. It’s what many people need to hear. But sometimes, I feel bad when I say it aloud because I know hearing it is not always...
by Emily Crookston | Apr 30, 2026 | Writing Tips
So You’ve Decided to Write Your Business Book. Have You, Though? Last month, I ran Should I Even Write This Book?, my 90-minute workshop, twice — once online and once in person. Before I started the in-person session, I took the temperature of the room. As we...
by Emily Crookston | Aug 7, 2025 | Business Development, Writing Tips
Finding the Business Case for Your Book: The Make-or-Break Question Every Business Owner Must Answer Do you know what is the first question I ask every ghostwriting prospect who agrees to a sales call with me? The question that’s at the top of my list of discovery...
by Emily Crookston | Mar 13, 2025 | Writing Tips
I love brainstorming. I’ve always enjoyed hanging around, just me and my brain, playing with ideas. My mind is my playground. There’s something magical about that moment when ideas start flowing, connections form, and possibilities unfold. As a ghostwriter...
by Emily Crookston | Feb 7, 2025 | Emily's Musings, Writing Tips
Have you ever heard the quote, “what got you here won’t get you there?” There’s a 2007 book by Marshall Goldsmith with this title. But the principle has been around for a lot longer. “What got you here won’t get you there,” is the more sophisticated, older...
by Emily Crookston | Oct 30, 2024 | Writing Tips
Do you remember the last business book you read with unflinching focus? The last time you were so engrossed in a nonfiction book that you lost track of time? If you’ve had this experience recently, I’ll bet it was when you were careening through the air at...
