Creating and repurposing case studies for your small business is a great idea. Not only do case studies explain the value you provide in detailed terms, they present the information in a vividly readable form. You want potential clients to …
The book editing world is a confusing place for newbies—there’s everything from proofreading to developmental editing services out there. If you’ve poured your heart and soul into writing a business book and you want to know where to go to …
One of my clients recently asked me about my big “why.” I’ve been a Simon Sinek fan since my first entrepreneurial mentor recommended his TED talk. So, I’ve thought about this question before (more than a few times). But …
The following is a guest blog post from social media strategist, Bianca Lynch. Bianca is a wealth of knowledge. I have used her services to tighten my social media strategy for the PPhD. Take advantage of the valuable resources she …
One of the skills I have that makes me an excellent ghostwriter is that I read voices. Yes, I am a good listener and I almost always take handwritten notes during business conversations, so I have good content recall (I’m …
I am kicking around the idea of writing a book for myself—yes, writing a book with my OWN name on the cover (probably as close as I’ll ever get to seeing my name in lights). I’ve even pledged to a …
You and I are in the same boat right now. I don’t want to write this blog post and you don’t want to write your book. Yet, we also both want to publish and get our ideas out there. Fortunately, …
I dug up this post from the archives and updated it with my current thoughts. It’s odd how so much of the information feels relevant more than 2 years later. Enjoy!
If I were ranking feelings, inspiration would be super …
We all know how important it is to keep our current clients and customers happy. Of course, our business’ reputation can live or die by customer reviews and referrals. But did you know increasing customer retention by just 5 percent …
So branding is a big deal. Or at least that’s what everyone with 2 thumbs and an opinion has suggested to me since I started my business 2 (simultaneously long and lighting short) years ago. And I’m starting to come …
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