by Emily Crookston | Jun 11, 2025 | Business Development, Emily's Musings, Small Business
The Curious Self: Finding Freedom in a World of Overthinking Long-time readers know I used to be a philosophy professor. For eight years, I taught students how to think critically, analyze arguments, and question everything. But when I was ready to leave academia in...
by Emily Crookston | Sep 27, 2024 | Business Development, Small Business
Let’s talk FAQs. Most websites you come across have a Frequently Asked Questions (FAQs) section. I’ve always had an FAQ page on my website. It’s a good strategy for a lot of reasons: It saves you time: Why answer the same questions over and over, when you can...
by Emily Crookston | Aug 29, 2024 | Business Development
This summer, I did a bunch of market research interviews. In the process, I uncovered some really useful data points (as one does when they do the research!) that I’m now using to shape my messaging. One of the most interesting data points I uncovered was that a lot...
by Emily Crookston | Apr 24, 2024 | Business Development, Small Business
What do you do when you believe you have an idea that could change the world, disrupt your industry, or at the very least, constructively influence people’s behavior? Well, you might decide to start a movement, build a business, or be a motivational speaker. And all...
by Emily Crookston | Mar 13, 2024 | Business Development, Marketing
Unless you have a marketing background, you may not have considered the difference between thought leadership and content marketing. Isn’t all marketing about finding the optimal way to sell my product or service? Well, yes and no. It’s true that most small...
by Emily Crookston | Sep 28, 2023 | Business Development, Entrepreneur, Small Business
Here in Pocket PhD land, we love collaborating with our clients. In fact, it’s integral to our work. We couldn’t create the thought leadership strategies or write the content we do without collaboration. And in the ideal cases, we end up with a beautiful content mind...
