Marketing

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How To Use Your Book to Build a Fabulous Personal Brand

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Whenever I speak to a ghostwriting prospect, one of my first questions is always “how do you see your book fitting into your business plan?” In other words, “what’s the business case for writing a book?”This is an important…
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4 Simple Ways to Repurpose Your Blog for Social Media

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The following is a guest blog post from social media strategist, Bianca Lynch. Bianca is a wealth of knowledge. I have used her services to tighten my social media strategy for the PPhD. Take advantage of the valuable resources she…
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What is Content Marketing? The Answer Might Surprise You.

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Once upon a time, the answer to the question, “what is content marketing?,” was very different from what it is now. Content marketing meant placing ads in magazines, sending out direct mail flyers, beefing up your independent sales force, erecting…

Make Your Blog the Centerpiece of Your 2017 Marketing Strategy

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Is your 2017 marketing strategy on your list of New Year’s resolutions? Personally, I’m not big on New Year’s resolutions. There are two kinds of people: those who, like the majority of Americans, break their resolutions by the end of…

Does Your Website Tell Your Story?

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Everyone loves a good story. Here’s a good story about a runway model, turned Women’s Professional Football Player, turned photographer and badass businesswoman. If I just add in the parts about finding the love of her life and fulfilling the…
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Who’s afraid of networking?

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  Not me. Not anymore. We established last time that I’m an academic (semi-retired academic, if one can be semi-retired at my age.). So when I was thinking about starting The Pocket PhD, I did what comes most naturally to…