Creating and repurposing case studies for your small business is a great idea. Not only do case studies explain the value you provide in detailed terms, they present the information in a vividly readable form. You want potential clients to …
The following is a guest blog post from social media strategist, Bianca Lynch. Bianca is a wealth of knowledge. I have used her services to tighten my social media strategy for the PPhD. Take advantage of the valuable resources she …
Once upon a time, the answer to the question, “what is content marketing?,” was very different from what it is now. Content marketing meant placing ads in magazines, sending out direct mail flyers, beefing up your independent sales force, erecting …
Is your 2017 marketing strategy on your list of New Year’s resolutions?
Personally, I’m not big on New Year’s resolutions. There are two kinds of people: those who, like the majority of Americans, break their resolutions by the end …
Everyone loves a good story.
Here’s a good story about a runway model, turned Women’s Professional Football Player, turned photographer and badass businesswoman. If I just add in the parts about finding the love of her life and fulfilling the …
Okay, I was obviously kidding about that last thing. But blogging really does drive traffic to your website and boost your credibility with potential and actual clients. Plus, some other really good stuff that I’ll tell you about in a …
Not me. Not anymore.
We established last time that I’m an academic (semi-retired academic, if one can be semi-retired at my age.). So when I was thinking about starting The Pocket PhD, I did what comes most naturally …
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