Young professional writer holding a pair of glasses as she works on a laptop..

How To Use Your Book to Build a Fabulous Personal Brand

Whenever I speak to a ghostwriting prospect, one of my first questions is always “how do you see your book fitting into your business plan?” In other words, “what’s the business case for writing a book?” This is an important…
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What is Content Marketing? The Answer Might Surprise You.

Once upon a time, the answer to the question, “what is content marketing?,” was very different from what it is now. Content marketing meant placing ads in magazines, sending out direct mail flyers, beefing up your independent sales force, erecting…

Does Your Website Tell Your Story?

Everyone loves a good story. Here’s a good story about a runway model, turned Women’s Professional Football Player, turned photographer and badass businesswoman. If I just add in the parts about finding the love of her life and fulfilling the…