by Emily Crookston | Oct 23, 2025 | AI
The Unwritten Rules: Why I’m Done Writing Encyclopedias (And You Should Be Too) Right now, there’s a lie being sold to every expert who dreams of writing a book. The lie goes like this: Your book is your credential. It’s a 300-page argument proving that...
by Emily Crookston | Sep 17, 2025 | Small Business
Is Writing a Book Worth It? (And Does Anyone Even Read Anymore?) After a workshop I was leading today, someone asked me, half-joking but half-serious: “Does anyone even read anymore?” It’s an honest question that cuts to the heart of something every...
by Emily Crookston | Aug 7, 2025 | Business Development, Writing Tips
Finding the Business Case for Your Book: The Make-or-Break Question Every Business Owner Must Answer Do you know what is the first question I ask every ghostwriting prospect who agrees to a sales call with me? The question that’s at the top of my list of discovery...
by Emily Crookston | Jul 9, 2025 | Emily's Musings
When Ideas Come Crashing In: Navigating the Creative Tidal Wave Two weekends ago, I went to the beach and my brain started doing that thing again. You know: when an idea starts bubbling up and suddenly I want to drop everything and just play with it. And that’s...
by Emily Crookston | Jun 11, 2025 | Business Development, Emily's Musings, Small Business
The Curious Self: Finding Freedom in a World of Overthinking Long-time readers know I used to be a philosophy professor. For eight years, I taught students how to think critically, analyze arguments, and question everything. But when I was ready to leave academia in...
