by Emily Crookston | Oct 23, 2017 | Business Development
Acceptance? What exactly does acceptance mean anyway? Accepting situations as they are without judgement is a good and healthy practice, but how is that possible in the business world? And what about participation? Is participation and brand loyalty a leveraging of...
by Emily Crookston | Oct 2, 2017 | Small Business
Okay, think real hard: do you have a scarcity mindset? Have you ever made a mistake because you were so focused on not making that exact mistake? Have you spent time dwelling on someone else’s success so much that your actual success was no longer your main priority?...
by Emily Crookston | Sep 20, 2017 | Writing Tips
If you’ve ever had the thought: “I have a book idea in me,” you’ve likely paid some attention to the whole book publishing process. And depending on what kind of book you want to write (a business book, a memoir, a compilation of expert interviews), the process could...
by Emily Crookston | Sep 6, 2017 | Marketing
Once upon a time, the answer to the question, “what is content marketing?,” was very different from what it is now. Content marketing meant placing ads in magazines, sending out direct mail flyers, beefing up your independent sales force, erecting...
by Emily Crookston | Aug 23, 2017 | Small Business
With explosive social media and what is now being called “snackable content,” all over the web, it’s easy to see the blandness that comes with the dumbing down of content marketing. Many of my clients seeking content marketing help have expressed concern about how to...
