Is Writing a Book Worth It? (And Does Anyone Even Read Anymore?)

by Emily Crookston | Sep 17, 2025 | Small Business

Is Writing a Book Worth It? (And Does Anyone Even Read Anymore?) After a workshop I was leading today, someone asked me, half-joking but half-serious: “Does anyone even read anymore?” It’s an honest question that cuts to the heart of something every...

Finding the Business Case for Your Book: The Make-or-Break Question Every Business Owner Must Answer

by Emily Crookston | Aug 7, 2025 | Business Development, Writing Tips

Finding the Business Case for Your Book: The Make-or-Break Question Every Business Owner Must Answer Do you know what is the first question I ask every ghostwriting prospect who agrees to a sales call with me? The question that’s at the top of my list of discovery...

When Ideas Come Crashing In: Navigating the Creative Tidal Wave

by Emily Crookston | Jul 9, 2025 | Emily's Musings

When Ideas Come Crashing In: Navigating the Creative Tidal Wave Two weekends ago, I went to the beach and my brain started doing that thing again. You know: when an idea starts bubbling up and suddenly I want to drop everything and just play with it.  And that’s...

The Curious Self: Finding Freedom in a World of Overthinking

by Emily Crookston | Jun 11, 2025 | Business Development, Emily's Musings, Small Business

The Curious Self: Finding Freedom in a World of Overthinking Long-time readers know I used to be a philosophy professor. For eight years, I taught students how to think critically, analyze arguments, and question everything. But when I was ready to leave academia in...

Overthinking Your Book? I Bet You’re Overthinking This Too

by Emily Crookston | May 7, 2025 | AI, Marketing

          Overthinking Your Book? I Bet You’re Overthinking This Too         You know that feeling when you’re staring at a blank page, the cursor blinking with the smug confidence of a used car salesman, as you try...