by Emily Crookston | Jan 9, 2025 | Emily's Musings, Entrepreneur, Small Business
Every year, I keep a running list of small (and big) delights. It’s not exactly a gratitude list (I’m grateful for A LOT more than 100 things, and writing that stuff down just feels repetitive or forced). It’s more like a list of the things that...
by Emily Crookston | Nov 20, 2024 | Emily's Musings, Small Business
It has become a tradition around here that each year in November, I release my list of book recommendations. Typically, I share a longer review of some number of books—this year I’m sharing my top five—and then the complete list for those who are curious. I won’t go...
by Emily Crookston | Oct 30, 2024 | Writing Tips
Do you remember the last business book you read with unflinching focus? The last time you were so engrossed in a nonfiction book that you lost track of time? If you’ve had this experience recently, I’ll bet it was when you were careening through the air at...
by Emily Crookston | Sep 27, 2024 | Business Development, Small Business
Let’s talk FAQs. Most websites you come across have a Frequently Asked Questions (FAQs) section. I’ve always had an FAQ page on my website. It’s a good strategy for a lot of reasons: It saves you time: Why answer the same questions over and over, when you can...
by Emily Crookston | Aug 29, 2024 | Business Development
This summer, I did a bunch of market research interviews. In the process, I uncovered some really useful data points (as one does when they do the research!) that I’m now using to shape my messaging. One of the most interesting data points I uncovered was that a lot...
