by Emily Crookston | Jul 31, 2024 | Marketing, Writing Tips
One of the most valuable transferable skills I picked up along the way to earning my PhD (yep. I have one) is the ability to see ideas from different angles. It’s kind of like having x-ray vision, but for universal concepts. In philosophy grad school, we learned how...
by Emily Crookston | Jun 21, 2024 | Marketing, Small Business
There’s a podcast out there with a great title using a term that I wish I’d coined. It’s called The Authorpreneur Podcast, and it’s hosted by mystery book author Amelia D. Hay (and yep, it’s trademarked). Hay and I have a very different idea of what an...
by Emily Crookston | May 15, 2024 | Small Business, Writing Tips
I’m often asked, “How do I find my big idea?” This is a good question. But here’s a question I like even better: “How will I know when I have my book idea?” We tend to think of the creative process as being like scientific discovery. We’ll go down into our cave with...
by Emily Crookston | Apr 24, 2024 | Business Development, Small Business
What do you do when you believe you have an idea that could change the world, disrupt your industry, or at the very least, constructively influence people’s behavior? Well, you might decide to start a movement, build a business, or be a motivational speaker. And all...
by Emily Crookston | Mar 13, 2024 | Business Development, Marketing
Unless you have a marketing background, you may not have considered the difference between thought leadership and content marketing. Isn’t all marketing about finding the optimal way to sell my product or service? Well, yes and no. It’s true that most small...
