by Emily Crookston | Oct 30, 2024 | Writing Tips
Do you remember the last business book you read with unflinching focus? The last time you were so engrossed in a nonfiction book that you lost track of time? If you’ve had this experience recently, I’ll bet it was when you were careening through the air at...
by Emily Crookston | Sep 27, 2024 | Business Development, Small Business
Let’s talk FAQs. Most websites you come across have a Frequently Asked Questions (FAQs) section. I’ve always had an FAQ page on my website. It’s a good strategy for a lot of reasons: It saves you time: Why answer the same questions over and over, when you can...
by Emily Crookston | Aug 29, 2024 | Business Development
This summer, I did a bunch of market research interviews. In the process, I uncovered some really useful data points (as one does when they do the research!) that I’m now using to shape my messaging. One of the most interesting data points I uncovered was that a lot...
by Emily Crookston | Jul 31, 2024 | Marketing, Writing Tips
One of the most valuable transferable skills I picked up along the way to earning my PhD (yep. I have one) is the ability to see ideas from different angles. It’s kind of like having x-ray vision, but for universal concepts. In philosophy grad school, we learned how...
by Emily Crookston | Jun 21, 2024 | Marketing, Small Business
There’s a podcast out there with a great title using a term that I wish I’d coined. It’s called The Authorpreneur Podcast, and it’s hosted by mystery book author Amelia D. Hay (and yep, it’s trademarked). Hay and I have a very different idea of what an...
