by Emily Crookston | Mar 13, 2024 | Business Development, Marketing
Unless you have a marketing background, you may not have considered the difference between thought leadership and content marketing. Isn’t all marketing about finding the optimal way to sell my product or service? Well, yes and no. It’s true that most small...
by Emily Crookston | Feb 26, 2024 | Marketing, Small Business, Writing Tips
You’re sitting in a meeting and you have a flash of insight. You think about sharing your idea, but then something gets in the way. Your inner critic stands up and says, “Wait a minute! You can’t say that out loud. You haven’t done any research. What if you’re...
by Emily Crookston | Jan 10, 2024 | Small Business, Writing Tips
Is Now the Best Time to Write Your Business Book? It’s the beginning of the year and I bet someone somewhere reading this has set a goal to write their business book in 2024. That’s great. But is now the best time to write it? In some sense, this is a trick question....
by Emily Crookston | Jan 4, 2024 | Emily's Musings
I was listening to an NPR interview this morning with Dr. Aditi Nerurkar who wrote a book about “5 resets” to tame toxic stress. 2023 was a year where I felt burned out A LOT. And because I have big plans for 2024, I’m trying to figure out how I’m going to uplevel my...
by Emily Crookston | Nov 30, 2023 | Emily's Musings, Small Business
Every year I reflect on the books I read and how they influenced my thinking in various ways. This year, as I look at my list, I’m more struck by the books that I started and haven’t finished (yet). So, in addition to sharing the top five books I read and how they...
