by Emily Crookston | Apr 27, 2023 | Uncategorized
There is a common misconception that if you want to be a thought leader, you need to have your whole content strategy mapped out from day one so that you can systematically build your thought leadership platform. What this misconception fails to acknowledge is that...
by Emily Crookston | Apr 13, 2023 | Uncategorized
Thought leadership is an overused term—I die a little inside every time I use it. Still, it’s the best way to describe what you’re doing if you’re an expert who is building a brand around your expertise. You are leading people by sharing your thoughts and ideas. And...
by Emily Crookston | Mar 30, 2023 | Uncategorized
You have heard all of the same marketing advice (with the familiar acronyms and jargon) over and over until your head is spinning. It’s always some version of this: Step 1: Figure out who your ideal client is. Step 2: Write an ideal client avatar (ICA). Step 3:...
by Emily Crookston | Mar 15, 2023 | Uncategorized
How do I unlock the lead generation potential of LinkedIn? If there is one question about LinkedIn I get asked more than any other, it’s this one. We know that LinkedIn is a networking platform. We know it holds tremendous potential when it comes to building...
by Emily Crookston | Feb 20, 2023 | Uncategorized
“Wait, you’re telling me that my favorite book wasn’t written by the person whose name is on the cover?!” This is one common reaction I get when I introduce someone to the concept of ghostwriting. The truth is if your favorite book is a nonfiction one, then the odds...
