by unityadmin | Sep 26, 2022 | Uncategorized
Artificial intelligence (AI) and machine learning has come a long way. It’s time to reflect on and come up with business policies around this new technology. The first time I encountered a business owner viewing AI as an existential threat to their business was years...
by unityadmin | Sep 8, 2022 | Uncategorized
If you’re a marketer, you know that messaging is key to your success. You spend a lot of time, energy, and resources working on brand positioning and calibrating your marketing messages for your target audience. You create ads and social media content about your...
by unityadmin | Aug 22, 2022 | Uncategorized
Okay, so you’ve been using LinkedIn for awhile and you’ve been successful at starting conversations and growing your audience. But now you’re ready to pour fuel on that fire. How can you use LinkedIn to scale your business? First, remember that as a business owner,...
by unityadmin | Aug 2, 2022 | Uncategorized
This week, someone running a lead generation agency reached out to me on LinkedIn to offer a “done-for-you” service. Done-for-you sounds so wonderful. Who wouldn’t want to catch leads falling from the sky, right? In the past, I might have hopped on a call and...
by unityadmin | Jul 15, 2022 | Uncategorized
Burnout is the buzzword that won’t go away. Of course, it’s way more than a buzzword. Tons of people were feeling burned out even before the pandemic started (for a point of reference, Amelia and Emily Nagoski’s fabulous book, Burnout, came out in January 2020) and...
