Your Quick & Dirty Comprehensive Content Strategy

Your Quick & Dirty Comprehensive Content Strategy

There’s more pressure than ever to come up with creative content. Let’s face it, creativity has always been a differentiating factor. No matter how many constraints are built around the work you do, those who rise to the top are the most creative where it counts. But...
When to Hire a Social Media Consultant

When to Hire a Social Media Consultant

Do you need a social media manager or a social media consultant? Both? Neither? It’s not always easy to know. Whenever you’re looking to outsource or to find someone who can support you in expanding your business’s reach, it’s important to know what exactly you’re...
What’s Ghostblogging and How Does it work?

What’s Ghostblogging and How Does it work?

Before I started calling myself a ghostwriter, I was a full-time ghostblogger (though I didn’t call myself that either). I wrote blogs for everyone from a charter yacht company, to a flower wholesaler, to a language translation company, to real estate agents, to sales...
What Am I Selling?

What Am I Selling?

Here’s the #1 one question to ask yourself whenever you’re creating content: What am I selling? Does this question surprise you? I often see marketers suggesting that you should give away your best content or that you need an 80/20 split — 80% of your content should...