by Emily Crookston | Sep 28, 2023 | Business Development, Entrepreneur, Small Business
Here in Pocket PhD land, we love collaborating with our clients. In fact, it’s integral to our work. We couldn’t create the thought leadership strategies or write the content we do without collaboration. And in the ideal cases, we end up with a beautiful content mind...
by Emily Crookston | Jun 20, 2023 | Business Development, Marketing, Small Business
You know that I always encourage you to share ideas that are galvanizing, polarizing, and controversial. Naturally, the prospect of doing so can be intimidating, which is why I also want to create safe spaces for sharing such big, hairy, audacious ideas and having...
by unityadmin | Feb 24, 2020 | Business Development
The first time anyone ever asked me what I wanted to do with my life was when I went to college. Sure, like most kids, I got the “what do you want to be when you grow up?” question occasionally. But I never took it seriously. Then, all of a sudden, at 19 years old,...
by unityadmin | Jun 11, 2019 | Business Development, Small Business
A friend of mine, who recently started a business told me she was working on a business manifesto. I love the idea of declaring your policies and intentions, so I got really excited. I told her I wrote a manifesto some time ago and we agreed to swap. So I dug mine out...
by Emily Crookston | Oct 23, 2017 | Business Development
Acceptance? What exactly does acceptance mean anyway? Accepting situations as they are without judgement is a good and healthy practice, but how is that possible in the business world? And what about participation? Is participation and brand loyalty a leveraging of...
by Emily Crookston | Aug 2, 2017 | Business Development, Small Business
Goal setting is such a Generation X thing to do. Ready for the usual goal setting tips? Here they are: set goals—long term, short term, medium term. Set goals for overachieving. Do it! Right now! And make sure it’s as unreasonable and stress-filled as possible so that...
