by Emily Crookston | Nov 30, 2025 | Entrepreneur
You’re Already an Authorpreneur (You Just Don’t Know It Yet) I’ve never pictured myself as a keynote speaker (not really). When I think “keynote speaker,” I think of people like, Rick Lozano—the Musical Motivator, who I met at an NSA...
by Emily Crookston | Jan 9, 2025 | Emily's Musings, Entrepreneur, Small Business
Every year, I keep a running list of small (and big) delights. It’s not exactly a gratitude list (I’m grateful for A LOT more than 100 things, and writing that stuff down just feels repetitive or forced). It’s more like a list of the things that...
by Emily Crookston | Oct 31, 2023 | Entrepreneur, Marketing, Small Business
I have always been skeptical of marketing tactics built for large companies translating into sales for my small business. So often, the recommended marketing strategies seem to be some version of “be everything everywhere all at once” (Great title for a film....
by Emily Crookston | Sep 28, 2023 | Business Development, Entrepreneur, Small Business
Here in Pocket PhD land, we love collaborating with our clients. In fact, it’s integral to our work. We couldn’t create the thought leadership strategies or write the content we do without collaboration. And in the ideal cases, we end up with a beautiful content mind...
by Emily Crookston | Aug 17, 2023 | Entrepreneur, Small Business, Writing Tips
I don’t often think of myself as someone who craves ritual. But I believe that to some extent, all human beings find ritual to be comforting (and I do have several daily rituals that keep me grounded—don’t talk to me before I’ve had my morning walk and don’t get...
by Emily Crookston | Jul 26, 2023 | Entrepreneur, Marketing, Small Business
If there’s one buzzword I’d like to take back from the gatekeepers (whomever they are), it’s “thought leadership.” The term conjures up images of larger than life business gurus preaching to their superfans in packed arenas. And nine out of ten of those images...
