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Your Quick & Dirty Comprehensive Content Strategy

There’s more pressure than ever to come up with creative content. Let’s face it, creativity has always been a differentiating factor. No matter how many constraints are built around the work you do, those who rise to the top are…
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When to Hire a Social Media Consultant

Do you need a social media manager or a social media consultant?Both? Neither?It’s not always easy to know.Whenever you’re looking to outsource or to find someone who can support you in expanding your business’s reach, it’s important…

How to Keep Showing Up and Creating Your Best Content

How many times has this happened to you? You get into a good groove planning out your social media posts monthly, then you forget to plan for one month, or you keep shoving the planning to the bottom of your…

What’s Ghostblogging and How Does it work?

Before I started calling myself a ghostwriter, I was a full-time ghostblogger (though I didn’t call myself that either).I wrote blogs for everyone from a charter yacht company, to a flower wholesaler, to a language translation company, to real…
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What Am I Selling?

Here’s the #1 one question to ask yourself whenever you’re creating content: What am I selling?Does this question surprise you? I often see marketers suggesting that you should give away your best content or that you need an 80/20…
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100 Things that Delighted Me in 2021

Austin Kleon’s list of 100 things that made his year in 2020. And in 2021.New painting for the living room Bilongo I. Art is becoming a small obsession for me. My very own book project. Here is the seed of…

2021: A Year in Books

Since I started my business, I’ve done a variety of posts to mark the end of one year and the beginning of the next. I’ve created some fun infographics with meaningful stats, talked about my word of the year, among…
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What Does it Mean to Be an Expert?

I’ve been working with experts on their books and content marketing, interviewing experts, and making a study of expertise for at least a few years now. So what have I learned?Few experts I’ve encountered wholeheartedly embrace the “expert” label…
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Should We Keep Ghostwriting in the Closet?

One of the Bible stories that had a big impact on me as a kid was Matthew 6:6 (yes, I had to look it up. I was raised Catholic, so I hardly ever read the Bible myself. But I remember…