by Emily Crookston | Mar 2, 2017 | Emily's Musings, Entrepreneur
On Valentine’s Day, my sweetheart and I went skydiving. Okay so it was indoor “skydiving.” But it was still really fun and super thrilling. We had a blast! At first though, I was super nervous. While you wait for your own turn in the big wind tube (which reminds me of...
by Emily Crookston | Feb 8, 2017 | Small Business
As I’ve been giving workshops around the Triangle and talking to small business owners about getting started with blogging, one frequent question I get is how to know when hiring a good copywriter makes sense. It’s a great question. I haven’t met a business owner yet...
by Emily Crookston | Jan 25, 2017 | Small Business
Last time, we discussed how to make blogging the centerpiece of your 2017 marketing strategy. Now let’s consider strategies for creating a successful business blog. Before we jump into strategy, though, let’s consider what “successful” looks like. Is a blog with 1,000...
by Emily Crookston | Jan 3, 2017 | Marketing
Is your 2017 marketing strategy on your list of New Year’s resolutions? Personally, I’m not big on New Year’s resolutions. There are two kinds of people: those who, like the majority of Americans, break their resolutions by the end of January and those who are part of...
by Emily Crookston | Dec 21, 2016 | Emily's Musings
I’ve spent too much time this week trying to compose a “profound” post to recap the year. Instead, I’m just going to leave you with some parting thoughts (most of which are decidedly not profound) about 2016. “You can’t hurry love” or much of anything really. Many...