by Emily Crookston | May 15, 2024 | Small Business, Writing Tips
I’m often asked, “How do I find my big idea?” This is a good question. But here’s a question I like even better: “How will I know when I have my book idea?” We tend to think of the creative process as being like scientific discovery. We’ll go down into our cave with...
by Emily Crookston | Apr 24, 2024 | Business Development, Small Business
What do you do when you believe you have an idea that could change the world, disrupt your industry, or at the very least, constructively influence people’s behavior? Well, you might decide to start a movement, build a business, or be a motivational speaker. And all...
by Emily Crookston | Mar 13, 2024 | Business Development, Marketing
Unless you have a marketing background, you may not have considered the difference between thought leadership and content marketing. Isn’t all marketing about finding the optimal way to sell my product or service? Well, yes and no. It’s true that most small...
by Emily Crookston | Feb 26, 2024 | Marketing, Small Business, Writing Tips
You’re sitting in a meeting and you have a flash of insight. You think about sharing your idea, but then something gets in the way. Your inner critic stands up and says, “Wait a minute! You can’t say that out loud. You haven’t done any research. What if you’re...
by Emily Crookston | Jan 10, 2024 | Small Business, Writing Tips
Is Now the Best Time to Write Your Business Book? It’s the beginning of the year and I bet someone somewhere reading this has set a goal to write their business book in 2024. That’s great. But is now the best time to write it? In some sense, this is a trick question....
