by Emily Crookston | Aug 11, 2016 | Business Development, Emily's Musings, Entrepreneur
I love watching the Olympics! One of my favorite events to watch is diving. This, despite the fact that, as a kid, I remember watching Greg Louganis’s infamous dive when he hit his head on the board during the 1988 Olympics and despite the fact that I’ve never...
by Emily Crookston | Jul 11, 2016 | Business Development, Entrepreneur, Marketing, Writing Tips
Okay, I was obviously kidding about that last thing. But blogging really does drive traffic to your website and boost your credibility with potential and actual clients. Plus, some other really good stuff that I’ll tell you about in a sec. If you are a skeptic about...
by Emily Crookston | Jun 29, 2016 | Business Development, Emily's Musings, Writing Tips
I am tired. I was up late watching the big game. What do you mean, what big game? You haven’t heard about the feel-good, Cinderella sports story of the year? Allow me fill you in. The rough-and-tumble Coastal Carolina University Chanticleers (Go Chants!) came from...
by Emily Crookston | Jun 16, 2016 | Business Development, Emily's Musings, Small Business, Writing Tips
Recently, I was considering an offer I received to wade into the world of freelance writing. I can see the value in doing it. As a copy writer who is new to the scene, I am laser-focused on two things: (1) getting my work in front of potential clients and (2)...
by Emily Crookston | Jun 9, 2016 | Business Development, Entrepreneur, Marketing, Small Business
Not me. Not anymore. We established last time that I’m an academic (semi-retired academic, if one can be semi-retired at my age.). So when I was thinking about starting The Pocket PhD, I did what comes most naturally to academics. I started reading everything I...
by Emily Crookston | Jun 3, 2016 | Business Development, Emily's Musings, Writing Tips
I’m about to break my own rule. Ready? Since the dawn of time, human beings have debated whether technology is good for us… This type of introductory statement is cringe-inducing to me and all of my professor (and former professor) friends. It’s trite; it’s...
