If you need me, I'll be in the mountains doing yoga.

by Emily Crookston | Aug 17, 2016 | Business Development, Emily's Musings, Entrepreneur

As my automatic email reply says (from now until Wednesday, August 24th): Hi there! Instead of recharging my phone and my computer this week, I’m unplugging and recharging MY batteries in the Asheville mountains. I’m probably doing yoga next to a peaceful...

On Diving in Headfirst

by Emily Crookston | Aug 11, 2016 | Business Development, Emily's Musings, Entrepreneur

I love watching the Olympics! One of my favorite events to watch is diving. This, despite the fact that, as a kid, I remember watching Greg Louganis’s infamous dive when he hit his head on the board during the 1988 Olympics and despite the fact that I’ve never...

Blogging: The one weird trick that will increase website traffic, boost credibility, and give you the body you’ve always wanted.

by Emily Crookston | Jul 11, 2016 | Business Development, Entrepreneur, Marketing, Writing Tips

Okay, I was obviously kidding about that last thing. But blogging really does drive traffic to your website and boost your credibility with potential and actual clients. Plus, some other really good stuff that I’ll tell you about in a sec. If you are a skeptic about...

Too tired, drained, busy, burned out, blocked….to write a blog post? No you’re not.

by Emily Crookston | Jun 29, 2016 | Business Development, Emily's Musings, Writing Tips

I am tired. I was up late watching the big game. What do you mean, what big game? You haven’t heard about the feel-good, Cinderella sports story of the year? Allow me fill you in. The rough-and-tumble Coastal Carolina University Chanticleers (Go Chants!) came from...

Freelancer: The New New ‘F’ Word?

by Emily Crookston | Jun 16, 2016 | Business Development, Emily's Musings, Small Business, Writing Tips

  Recently, I was considering an offer I received to wade into the world of freelance writing. I can see the value in doing it. As a copy writer who is new to the scene, I am laser-focused on two things: (1) getting my work in front of potential clients and (2)...

Who’s afraid of networking?

by Emily Crookston | Jun 9, 2016 | Business Development, Entrepreneur, Marketing, Small Business

  Not me. Not anymore. We established last time that I’m an academic (semi-retired academic, if one can be semi-retired at my age.). So when I was thinking about starting The Pocket PhD, I did what comes most naturally to academics. I started reading everything I...