by Emily Crookston | May 7, 2025 | AI, Marketing
You know that feeling when you’re staring at a blank page, the cursor blinking with the smug confidence of a used car salesman, as you try desperately to write a social media post (or even just a smart hook) that doesn’t sound like it was written by a...
by Emily Crookston | Jul 31, 2024 | Marketing, Writing Tips
One of the most valuable transferable skills I picked up along the way to earning my PhD (yep. I have one) is the ability to see ideas from different angles. It’s kind of like having x-ray vision, but for universal concepts. In philosophy grad school, we learned how...
by Emily Crookston | Jun 21, 2024 | Marketing, Small Business
There’s a podcast out there with a great title using a term that I wish I’d coined. It’s called The Authorpreneur Podcast, and it’s hosted by mystery book author Amelia D. Hay (and yep, it’s trademarked). Hay and I have a very different idea of what an...
by Emily Crookston | Mar 13, 2024 | Business Development, Marketing
Unless you have a marketing background, you may not have considered the difference between thought leadership and content marketing. Isn’t all marketing about finding the optimal way to sell my product or service? Well, yes and no. It’s true that most small...
by Emily Crookston | Feb 26, 2024 | Marketing, Small Business, Writing Tips
You’re sitting in a meeting and you have a flash of insight. You think about sharing your idea, but then something gets in the way. Your inner critic stands up and says, “Wait a minute! You can’t say that out loud. You haven’t done any research. What if you’re...
by Emily Crookston | Oct 31, 2023 | Entrepreneur, Marketing, Small Business
I have always been skeptical of marketing tactics built for large companies translating into sales for my small business. So often, the recommended marketing strategies seem to be some version of “be everything everywhere all at once” (Great title for a film....
