by Emily Crookston | Jul 26, 2023 | Entrepreneur, Marketing, Small Business
If there’s one buzzword I’d like to take back from the gatekeepers (whomever they are), it’s “thought leadership.” The term conjures up images of larger than life business gurus preaching to their superfans in packed arenas. And nine out of ten of those images...
by Emily Crookston | Jun 20, 2023 | Business Development, Marketing, Small Business
You know that I always encourage you to share ideas that are galvanizing, polarizing, and controversial. Naturally, the prospect of doing so can be intimidating, which is why I also want to create safe spaces for sharing such big, hairy, audacious ideas and having...
by Emily Crookston | Dec 8, 2020 | Marketing
Whenever I speak to a ghostwriting prospect, one of my first questions is always “how do you see your book fitting into your business plan?” In other words, “what’s the business case for writing a book?” This is an important question for all authors to ask, but it’s...
by Emily Crookston | Jul 25, 2019 | Marketing, Writing Tips
Creating and repurposing case studies for your small business is a great idea. Not only do case studies explain the value you provide in detailed terms, they present the information in a vividly readable form. You want potential clients to picture themselves working...
by Emily Crookston | Jan 9, 2019 | Marketing, Writing Tips
The following is a guest blog post from social media strategist, Bianca Lynch. Bianca is a wealth of knowledge. I have used her services to tighten my social media strategy for the PPhD. Take advantage of the valuable resources she mentions below. You won’t regret it!...
by Emily Crookston | Sep 6, 2017 | Marketing
Once upon a time, the answer to the question, “what is content marketing?,” was very different from what it is now. Content marketing meant placing ads in magazines, sending out direct mail flyers, beefing up your independent sales force, erecting...
