by Emily Crookston | Jun 11, 2025 | Business Development, Emily's Musings, Small Business
The Curious Self: Finding Freedom in a World of Overthinking Long-time readers know I used to be a philosophy professor. For eight years, I taught students how to think critically, analyze arguments, and question everything. But when I was ready to leave academia in...
by Emily Crookston | Jan 9, 2025 | Emily's Musings, Entrepreneur, Small Business
Every year, I keep a running list of small (and big) delights. It’s not exactly a gratitude list (I’m grateful for A LOT more than 100 things, and writing that stuff down just feels repetitive or forced). It’s more like a list of the things that...
by Emily Crookston | Nov 20, 2024 | Emily's Musings, Small Business
It has become a tradition around here that each year in November, I release my list of book recommendations. Typically, I share a longer review of some number of books—this year I’m sharing my top five—and then the complete list for those who are curious. I won’t go...
by Emily Crookston | Sep 27, 2024 | Business Development, Small Business
Let’s talk FAQs. Most websites you come across have a Frequently Asked Questions (FAQs) section. I’ve always had an FAQ page on my website. It’s a good strategy for a lot of reasons: It saves you time: Why answer the same questions over and over, when you can...
by Emily Crookston | Jun 21, 2024 | Marketing, Small Business
There’s a podcast out there with a great title using a term that I wish I’d coined. It’s called The Authorpreneur Podcast, and it’s hosted by mystery book author Amelia D. Hay (and yep, it’s trademarked). Hay and I have a very different idea of what an...
by Emily Crookston | May 15, 2024 | Small Business, Writing Tips
I’m often asked, “How do I find my big idea?” This is a good question. But here’s a question I like even better: “How will I know when I have my book idea?” We tend to think of the creative process as being like scientific discovery. We’ll go down into our cave with...
