As I’ve been giving workshops around the Triangle and talking to small business owners about getting started with blogging, one frequent question I get is how to know when hiring a good copywriter makes sense. It’s a great question.
I …
Last time, we discussed how to make blogging the centerpiece of your 2017 marketing strategy. Now let’s consider strategies for creating a successful business blog.
Before we jump into strategy, though, let’s consider what “successful” looks like.
It’s October, which makes everyone think about Halloween. I barely noticed that October is here, but I did notice this article about trending Halloween costumes for kids and it got me thinking.
According to one survey, more kids will …
As the end of summer approaches, I’ve been turning over in my mind three big thoughts (you know, along with the usual minutiae):
So, last week I wrote about all the benefits of blogging for businesses: blogging drives traffic to your website; increases credibility with potential and actual clients; and gives you a chance to enhance the story you are telling with …
Recently, I was considering an offer I received to wade into the world of freelance writing. I can see the value in doing it. As a copy writer who is new to the scene, I am laser-focused on two …
Not me. Not anymore.
We established last time that I’m an academic (semi-retired academic, if one can be semi-retired at my age.). So when I was thinking about starting The Pocket PhD, I did what comes most naturally …
In Delton, MI, where I grew up, the dandelions are just going to seed. I know because I recently traveled back home to see my sister graduate from college, celebrate Mother’s Day with my mom, and visit the …
A dear friend once told me a story about when he was in a car accident. He was driving late one rainy night and fell asleep at the wheel just as he was heading through a tunnel on a …
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