by Emily Crookston | Apr 24, 2024 | Business Development, Small Business
What do you do when you believe you have an idea that could change the world, disrupt your industry, or at the very least, constructively influence people’s behavior? Well, you might decide to start a movement, build a business, or be a motivational speaker. And all...
by Emily Crookston | Feb 26, 2024 | Marketing, Small Business, Writing Tips
You’re sitting in a meeting and you have a flash of insight. You think about sharing your idea, but then something gets in the way. Your inner critic stands up and says, “Wait a minute! You can’t say that out loud. You haven’t done any research. What if you’re...
by Emily Crookston | Jan 10, 2024 | Small Business, Writing Tips
Is Now the Best Time to Write Your Business Book? It’s the beginning of the year and I bet someone somewhere reading this has set a goal to write their business book in 2024. That’s great. But is now the best time to write it? In some sense, this is a trick question....
by Emily Crookston | Nov 30, 2023 | Emily's Musings, Small Business
Every year I reflect on the books I read and how they influenced my thinking in various ways. This year, as I look at my list, I’m more struck by the books that I started and haven’t finished (yet). So, in addition to sharing the top five books I read and how they...
by Emily Crookston | Oct 31, 2023 | Entrepreneur, Marketing, Small Business
I have always been skeptical of marketing tactics built for large companies translating into sales for my small business. So often, the recommended marketing strategies seem to be some version of “be everything everywhere all at once” (Great title for a film....
by Emily Crookston | Sep 28, 2023 | Business Development, Entrepreneur, Small Business
Here in Pocket PhD land, we love collaborating with our clients. In fact, it’s integral to our work. We couldn’t create the thought leadership strategies or write the content we do without collaboration. And in the ideal cases, we end up with a beautiful content mind...
