by Emily Crookston | Nov 30, 2023 | Emily's Musings, Small Business
Every year I reflect on the books I read and how they influenced my thinking in various ways. This year, as I look at my list, I’m more struck by the books that I started and haven’t finished (yet). So, in addition to sharing the top five books I read and how they...
by Emily Crookston | Oct 31, 2023 | Entrepreneur, Marketing, Small Business
I have always been skeptical of marketing tactics built for large companies translating into sales for my small business. So often, the recommended marketing strategies seem to be some version of “be everything everywhere all at once” (Great title for a film....
by Emily Crookston | Sep 28, 2023 | Business Development, Entrepreneur, Small Business
Here in Pocket PhD land, we love collaborating with our clients. In fact, it’s integral to our work. We couldn’t create the thought leadership strategies or write the content we do without collaboration. And in the ideal cases, we end up with a beautiful content mind...
by Emily Crookston | Aug 17, 2023 | Entrepreneur, Small Business, Writing Tips
I don’t often think of myself as someone who craves ritual. But I believe that to some extent, all human beings find ritual to be comforting (and I do have several daily rituals that keep me grounded—don’t talk to me before I’ve had my morning walk and don’t get...
by Emily Crookston | Jul 26, 2023 | Entrepreneur, Marketing, Small Business
If there’s one buzzword I’d like to take back from the gatekeepers (whomever they are), it’s “thought leadership.” The term conjures up images of larger than life business gurus preaching to their superfans in packed arenas. And nine out of ten of those images...
by Emily Crookston | Jun 20, 2023 | Business Development, Marketing, Small Business
You know that I always encourage you to share ideas that are galvanizing, polarizing, and controversial. Naturally, the prospect of doing so can be intimidating, which is why I also want to create safe spaces for sharing such big, hairy, audacious ideas and having...
