by Emily Crookston | Mar 22, 2017 | Small Business
Building on my scary theme from last time, I recently saw the film Get Out. It was the best film I’ve seen in the theater in a long time. Certainly deserving of the great reviews and box office success. Some of the themes will keep you up at night, kind of like...
by Emily Crookston | Feb 8, 2017 | Small Business
As I’ve been giving workshops around the Triangle and talking to small business owners about getting started with blogging, one frequent question I get is how to know when hiring a good copywriter makes sense. It’s a great question. I haven’t met a business owner yet...
by Emily Crookston | Jan 25, 2017 | Small Business
Last time, we discussed how to make blogging the centerpiece of your 2017 marketing strategy. Now let’s consider strategies for creating a successful business blog. Before we jump into strategy, though, let’s consider what “successful” looks like. Is a blog with 1,000...
by Emily Crookston | Oct 6, 2016 | Emily's Musings, Entrepreneur, Small Business
It’s October, which makes everyone think about Halloween. I barely noticed that October is here, but I did notice this article about trending Halloween costumes for kids and it got me thinking. According to one survey, more kids will be dressing as superheroes than as...
by Emily Crookston | Aug 31, 2016 | Business Development, Emily's Musings, Entrepreneur, Small Business
As the end of summer approaches, I’ve been turning over in my mind three big thoughts (you know, along with the usual minutiae): Finding stillness within movement. The difference between being busy and being productive. How we measure success. How we talk about...
by Emily Crookston | Jul 21, 2016 | Small Business, Writing Tips
So, last week I wrote about all the benefits of blogging for businesses: blogging drives traffic to your website; increases credibility with potential and actual clients; and gives you a chance to enhance the story you are telling with your whole website. Now, you’re...
