by Emily Crookston | Jun 12, 2023 | Uncategorized
If you follow me closely, you may know that I’m working on a book about how to write a business book (for now, I’m calling it Unwritten: [a super clever, yet to be decided, subtitle]). In the book, I have a chapter on overcoming the obstacles to writing. What’s...
by Emily Crookston | May 28, 2023 | Uncategorized
The Pocket PhD just passed the seven-year mark. I’ve now been running this business for as long as I was a philosophy professor. I can’t believe that’s true, but sands through the hourglass tell no lies. A lot has changed since I started out as a scrappy freelance...
by Emily Crookston | May 10, 2023 | Uncategorized
As I was lacing up my leopard print Aldos and putting on my synthetic leather jacket today, I was thinking that I wanted to look cool (or at least, as cool as it’s possible for a 40-something woman to look—by the way, Julia Louis-Dreyfus’s new podcast is giving me...
by Emily Crookston | Apr 27, 2023 | Uncategorized
There is a common misconception that if you want to be a thought leader, you need to have your whole content strategy mapped out from day one so that you can systematically build your thought leadership platform. What this misconception fails to acknowledge is that...
by Emily Crookston | Apr 13, 2023 | Uncategorized
Thought leadership is an overused term—I die a little inside every time I use it. Still, it’s the best way to describe what you’re doing if you’re an expert who is building a brand around your expertise. You are leading people by sharing your thoughts and ideas. And...
by Emily Crookston | Mar 30, 2023 | Uncategorized
You have heard all of the same marketing advice (with the familiar acronyms and jargon) over and over until your head is spinning. It’s always some version of this: Step 1: Figure out who your ideal client is. Step 2: Write an ideal client avatar (ICA). Step 3:...
