by Emily Crookston | Nov 30, 2022 | Uncategorized
One of the newsletters I look forward to reading every week is Austin Kleon’s weekly roundup. Every Friday he comes up with a list of 10 things worth sharing. And he’s a master curator, so I almost always click on at least one link in that email. I don’t know if I...
by Emily Crookston | Nov 10, 2022 | Uncategorized
I did a podcast interview earlier this week. I love doing podcast interviews (and listening to them) because there’s so much magic in the unscripted conversation. As I was doing the interview, though, it occurred to me that a conversation like the one I had with the...
by Emily Crookston | Oct 27, 2022 | Uncategorized
Periodically, I like to make note of the biggest mistakes I’m seeing people make on LinkedIn, and because I’ve been looking at a lot of LinkedIn profiles recently, I’ve got some fresh insights to share. So without further ado, let’s dive right in and look at the 5...
by Emily Crookston | Oct 12, 2022 | Uncategorized
Can we please be honest about something? Marketing has its limits. Sometimes, when you can’t squeeze your message into a cookie-cutter marketing formula, you feel like you’re doing something wrong. Then you rack your brain, trying to figure out what you need to...
by unityadmin | Sep 26, 2022 | Uncategorized
Artificial intelligence (AI) and machine learning has come a long way. It’s time to reflect on and come up with business policies around this new technology. The first time I encountered a business owner viewing AI as an existential threat to their business was years...
by unityadmin | Sep 8, 2022 | Uncategorized
If you’re a marketer, you know that messaging is key to your success. You spend a lot of time, energy, and resources working on brand positioning and calibrating your marketing messages for your target audience. You create ads and social media content about your...
