by Emily Crookston | Mar 13, 2025 | Writing Tips
I love brainstorming. I’ve always enjoyed hanging around, just me and my brain, playing with ideas. My mind is my playground. There’s something magical about that moment when ideas start flowing, connections form, and possibilities unfold. As a ghostwriter...
by Emily Crookston | Feb 7, 2025 | Emily's Musings, Writing Tips
Have you ever heard the quote, “what got you here won’t get you there?” There’s a 2007 book by Marshall Goldsmith with this title. But the principle has been around for a lot longer. “What got you here won’t get you there,” is the more sophisticated, older...
by Emily Crookston | Oct 30, 2024 | Writing Tips
Do you remember the last business book you read with unflinching focus? The last time you were so engrossed in a nonfiction book that you lost track of time? If you’ve had this experience recently, I’ll bet it was when you were careening through the air at...
by Emily Crookston | Jul 31, 2024 | Marketing, Writing Tips
One of the most valuable transferable skills I picked up along the way to earning my PhD (yep. I have one) is the ability to see ideas from different angles. It’s kind of like having x-ray vision, but for universal concepts. In philosophy grad school, we learned how...
by Emily Crookston | May 15, 2024 | Small Business, Writing Tips
I’m often asked, “How do I find my big idea?” This is a good question. But here’s a question I like even better: “How will I know when I have my book idea?” We tend to think of the creative process as being like scientific discovery. We’ll go down into our cave with...
by Emily Crookston | Feb 26, 2024 | Marketing, Small Business, Writing Tips
You’re sitting in a meeting and you have a flash of insight. You think about sharing your idea, but then something gets in the way. Your inner critic stands up and says, “Wait a minute! You can’t say that out loud. You haven’t done any research. What if you’re...
