by Emily Crookston | May 1, 2017 | Writing Tips
It’s universally true. When we are too close to something, we simply can’t see it all that well. Don’t believe me? Try a little experiment: Hold your hand up to your nose and try to look at all of it. You can try, but it’s inefficient and a lot more work than simply...
by Emily Crookston | Apr 23, 2017 | Writing Tips
This past Saturday was Earth Day! A universal holiday for copywriters, bloggers, baristas, CEOs, puppies, UNC basketball players, scientists marching in cities across the country…it’s a holiday we could celebrate everyday! Well, we should anyway, right? The first...
by Emily Crookston | Sep 23, 2016 | Writing Tips
The other day I had the following exchange: Coffee shop creeper: I see you working hard here everyday. So, what do you do? Me (without making eye contact): I’m a copywriter. Coffee shop creeper: Oh. I thought maybe you were working on your dissertation. …30 minutes...
by Emily Crookston | Jul 21, 2016 | Small Business, Writing Tips
So, last week I wrote about all the benefits of blogging for businesses: blogging drives traffic to your website; increases credibility with potential and actual clients; and gives you a chance to enhance the story you are telling with your whole website. Now, you’re...
by Emily Crookston | Jul 11, 2016 | Business Development, Entrepreneur, Marketing, Writing Tips
Okay, I was obviously kidding about that last thing. But blogging really does drive traffic to your website and boost your credibility with potential and actual clients. Plus, some other really good stuff that I’ll tell you about in a sec. If you are a skeptic about...
by Emily Crookston | Jun 29, 2016 | Business Development, Emily's Musings, Writing Tips
I am tired. I was up late watching the big game. What do you mean, what big game? You haven’t heard about the feel-good, Cinderella sports story of the year? Allow me fill you in. The rough-and-tumble Coastal Carolina University Chanticleers (Go Chants!) came from...
