by Emily Crookston | Nov 2, 2017 | Writing Tips
As we get closer to the end of the year, the inevitable lack of focus on what we’re currently doing closes in so that we can instead focus on setting goals for next year. Yep, go ahead and read that sentence again, I’ll wait. Maybe I’ve made my point and this blog...
by Emily Crookston | Sep 20, 2017 | Writing Tips
If you’ve ever had the thought: “I have a book idea in me,” you’ve likely paid some attention to the whole book publishing process. And depending on what kind of book you want to write (a business book, a memoir, a compilation of expert interviews), the process could...
by Emily Crookston | May 1, 2017 | Writing Tips
It’s universally true. When we are too close to something, we simply can’t see it all that well. Don’t believe me? Try a little experiment: Hold your hand up to your nose and try to look at all of it. You can try, but it’s inefficient and a lot more work than simply...
by Emily Crookston | Apr 23, 2017 | Writing Tips
This past Saturday was Earth Day! A universal holiday for copywriters, bloggers, baristas, CEOs, puppies, UNC basketball players, scientists marching in cities across the country…it’s a holiday we could celebrate everyday! Well, we should anyway, right? The first...
by Emily Crookston | Sep 23, 2016 | Writing Tips
The other day I had the following exchange: Coffee shop creeper: I see you working hard here everyday. So, what do you do? Me (without making eye contact): I’m a copywriter. Coffee shop creeper: Oh. I thought maybe you were working on your dissertation. …30 minutes...
by Emily Crookston | Jul 21, 2016 | Small Business, Writing Tips
So, last week I wrote about all the benefits of blogging for businesses: blogging drives traffic to your website; increases credibility with potential and actual clients; and gives you a chance to enhance the story you are telling with your whole website. Now, you’re...
