by Emily Crookston | Jan 3, 2017 | Marketing
Is your 2017 marketing strategy on your list of New Year’s resolutions? Personally, I’m not big on New Year’s resolutions. There are two kinds of people: those who, like the majority of Americans, break their resolutions by the end of January and those who are part of...
by Emily Crookston | Sep 8, 2016 | Marketing
Everyone loves a good story. Here’s a good story about a runway model, turned Women’s Professional Football Player, turned photographer and badass businesswoman. If I just add in the parts about finding the love of her life and fulfilling the dying wish of her...
by Emily Crookston | Jul 11, 2016 | Business Development, Entrepreneur, Marketing, Writing Tips
Okay, I was obviously kidding about that last thing. But blogging really does drive traffic to your website and boost your credibility with potential and actual clients. Plus, some other really good stuff that I’ll tell you about in a sec. If you are a skeptic about...
by Emily Crookston | Jun 9, 2016 | Business Development, Entrepreneur, Marketing, Small Business
Not me. Not anymore. We established last time that I’m an academic (semi-retired academic, if one can be semi-retired at my age.). So when I was thinking about starting The Pocket PhD, I did what comes most naturally to academics. I started reading everything I...
