by unityadmin | May 3, 2022 | Uncategorized
I’m amazed at how quickly we can jump from “this isn’t working for me” to “this doesn’t work [full stop].” It’s one thing to say “my LinkedIn strategy (or lack thereof) isn’t working for me,” but it’s a huge jump from that to this: “LinkedIn doesn’t work.” Why do we...
by unityadmin | Apr 21, 2022 | Uncategorized
When I think about the clients who have contributed the most to my success as The Pocket PhD, Katy Herr is the first person who comes to mind. I’ve been collaboratively writing with Katy and her team at Audacia Strategies virtually since I started my business almost...
by unityadmin | Mar 31, 2022 | Uncategorized
There’s more pressure than ever to come up with creative content. Let’s face it, creativity has always been a differentiating factor. No matter how many constraints are built around the work you do, those who rise to the top are the most creative where it counts. But...
by unityadmin | Mar 16, 2022 | Uncategorized
Do you need a social media manager or a social media consultant? Both? Neither? It’s not always easy to know. Whenever you’re looking to outsource or to find someone who can support you in expanding your business’s reach, it’s important to know what exactly you’re...
by unityadmin | Feb 28, 2022 | Uncategorized
How many times has this happened to you? You get into a good groove planning out your social media posts monthly, then you forget to plan for one month, or you keep shoving the planning to the bottom of your to-do list, and suddenly, you’re creating posts the same...
by unityadmin | Feb 8, 2022 | Uncategorized
Before I started calling myself a ghostwriter, I was a full-time ghostblogger (though I didn’t call myself that either). I wrote blogs for everyone from a charter yacht company, to a flower wholesaler, to a language translation company, to real estate agents, to sales...
