by Emily Crookston | Aug 21, 2018 | Writing Tips
I dug up this post from the archives and updated it with my current thoughts. It’s odd how so much of the information feels relevant more than 2 years later. Enjoy! If I were ranking feelings, inspiration would be super high on my list. I LOVE feeling inspired....
by Emily Crookston | Jun 12, 2018 | Writing Tips
We all know how important it is to keep our current clients and customers happy. Of course, our business’ reputation can live or die by customer reviews and referrals. But did you know increasing customer retention by just 5 percent can lead to a 25-95...
by Emily Crookston | Jun 7, 2018 | Writing Tips
So branding is a big deal. Or at least that’s what everyone with 2 thumbs and an opinion has suggested to me since I started my business 2 (simultaneously long and lighting short) years ago. And I’m starting to come around to this point of view. I mean, I’ve always...
by Emily Crookston | May 29, 2018 | Writing Tips
I was watching Frozen with my friend’s kids the other day. It’s great. Elsa, the young boundary-less, emotional doormat princess character kisses the prince and falls in love all in one day. Her older sister, Anna, the powerful and graceful, but cold, queen is not...
by Emily Crookston | May 7, 2018 | Writing Tips
I’ve mentioned before that I’m in a peer coaching group where we do 90-day visioning rounds. We wrapped up one round and are starting a new round this week. So, I want to share what I learned including best practices as I reviewed the last few months. I’m sharing not...
by Emily Crookston | May 1, 2018 | Writing Tips
In this series, I talk about why having quality content matters even in a world that is overly saturated with information, maybe especially in a world that is overly saturated with information. With so much free information, just a Google search away, how do you stand...
